--- title: "The best Lob alternatives" description: "Four Lob alternatives organized by why you are switching, with honest caveats for each, and a plain answer on when staying with Lob is the right call." canonical: https://trysincerely.com/alternatives/lob last_updated: 2026-08-18 --- # The best Lob alternatives > Four Lob alternatives organized by why you are switching, with honest caveats for each, and a plain answer on when staying with Lob is the right call. Source: https://trysincerely.com/alternatives/lob The best Lob alternative depends on why you are leaving. If you want a cheaper or simpler print API, look at PostGrid, Click2Mail, or Stannp. If the real problem is that nobody on your team wants to run a mail program through an API at all, look at [Sincerely](https://trysincerely.com/). This page sorts the options by the reason you are switching, because "alternative to Lob" means four different things to four different buyers. Lob is a print and mail API. You send it a request, it prints and mails a piece. As of August 2026, [Lob's pricing page](https://www.lob.com/pricing) lists a free Developer tier (up to 6,000 mailings a year, postcards at $0.905), a Startup plan starting at $260/month, and a Growth plan starting at $550/month. The page says "starting at", so treat those as floors, not budgets. It is good infrastructure. The alternatives below exist because infrastructure is not always what you need. ## If you want an API with different pricing or support You still want to write code. You just want a different vendor on the other end. ### PostGrid **Who it is for:** teams sending letters, postcards, and checks through an API, especially teams that need Canadian mail. PostGrid runs a separate Canadian operation and handles addresses to Canada Post standards. Lob reaches Canada too, but [its help center](https://help.lob.com/print-and-mail/building-a-mail-strategy/international-mail) treats it as international mail: First-Class postage only, 4x6 for postcards, and no tracking past the final scan in the US. If Canada is a real share of your volume, that gap is the reason to look. PostGrid also sells a separate address verification API. **The caveat:** per-piece rates are published, but enterprise pricing is not, so a large contract still takes a sales call. As of August 2026, [PostGrid's pricing page](https://www.postgrid.com/pricing-print-mail/) lists a free Starter tier at 500 mailings a month on one seat, first-class 4x6 postcards at $0.902, and black-and-white first-class letters at $1.059. The public developer community around the docs is smaller than Lob's. See [Lob vs PostGrid](https://trysincerely.com/compare/lob-vs-postgrid) for a head-to-head comparison. ### Stannp **Who it is for:** cost-sensitive teams that want pay-as-you-go pricing with no platform fee. As of August 2026, [Stannp's site](https://www.stannp.com/us/direct-mail-api) lists 4x6 postcards from $0.80 at low volume down to $0.53 above 50,000 pieces, with no monthly minimum. It offers a dashboard as well as the API, so marketers can run campaigns without engineering. **The caveat:** Stannp is a UK company, based in Devon and mailing since 2014, that added US and Canadian operations later. The API is simpler than Lob's, which cuts both ways: faster to integrate, less surface area. It does report per-piece progress by webhook, with mailpiece statuses for printing, dispatched, cancelled, local delivery, delivered, and returned, so check that list against the events your app depends on before you switch. Compare directly at [Sincerely vs Stannp](https://trysincerely.com/vs/stannp). ## If you want to send small batches without writing code ### Click2Mail **Who it is for:** small offices and occasional senders. Click2Mail is a long-running online mailing service built around USPS products, including [Every Door Direct Mail](https://click2mail.com/unaddressed-mail-products/every-door-direct-mail) for unaddressed neighborhood drops. You upload a document, pick a format, and it mails. It handles one-off letters and small batches that would never justify an API integration. It does have an API, but the web tool is the main event. **The caveat:** it is built for transactional and small-batch mail, not for programmatic marketing at scale. If you are sending tens of thousands of tracked pieces a month, it is the wrong tool. Pricing is also hard to check from the outside: its site blocked our requests in August 2026, so price your own job in their estimator rather than trusting a rate quoted secondhand. ## If the problem is not the API, it is running the program This is the switch most Lob customers do not name out loud. Lob prints what you tell it to print. Someone still has to decide who gets mail, write the copy, verify addresses, set up a holdout, and read the results. That someone is usually a marketer with no engineering time, or an engineer with no interest in copywriting. ### Sincerely **Who it is for:** B2B teams that want the channel run, not an API to build on. Sincerely syncs audiences from Salesforce, HubSpot, or CSV, or finds businesses and verified addresses from a description of your ideal customer. Every piece is written for one recipient from CRM context, and a human approves everything before it prints. Campaigns lock a holdout at launch, so readouts show lift, not vibes. Postcards and letters print through Lob itself, so print quality is identical; what changes is who does the work. Plans start with a $199 one-time pilot of 100 pieces, print and postage included. The full comparison is at [Sincerely vs Lob](https://trysincerely.com/vs-lob). **The caveat:** Sincerely is not infrastructure. There is no raw print API for your own application, and per-piece cost is higher than Lob's because writing, targeting, verification, and measurement are in the price. If you need to mail compliance letters from your own product, Sincerely is the wrong tool and Lob is the right one. ## When staying with Lob is better Do not switch if any of these describe you: - You send transactional mail from your own software: statements, notices, checks, compliance letters. Lob is built for exactly this, and it is the most mature US print API. - You have engineering time and your integration already works. Migration cost is real, and the per-piece savings elsewhere are small. - You need deep webhook events, HIPAA-eligible workflows, or enterprise print-network redundancy. Lob's Growth and Enterprise tiers are the safest choice. Lob is a strong company solving the printing problem well. Leave it only if your actual problem is a different one. Pick the tool by the problem: PostGrid or Stannp if you want a different API, Click2Mail if you want no API, Sincerely if you want no project at all. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.