--- title: "Handwrytten vs IgnitePOST for handwritten cards" description: "Handwrytten is better for direct card buying and broad plan choices. IgnitePOST is better for ecommerce triggers, handwriting styles, and postage-included pricing." canonical: https://trysincerely.com/compare/handwrytten-vs-ignitepost last_updated: 2026-09-13 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Handwrytten vs IgnitePOST for handwritten cards > Handwrytten is better for direct card buying and broad plan choices. IgnitePOST is better for ecommerce triggers, handwriting styles, and postage-included pricing. Source: https://trysincerely.com/compare/handwrytten-vs-ignitepost Handwrytten is better when you want to buy a card direct, add inserts, or choose among detailed business plans. IgnitePOST is better when ecommerce triggers, Zapier, handwriting styles, and a postage-included card price matter more. Both use robots holding real pens. The meaningful differences are what starts a send, what goes in the envelope, and how each vendor packages its price. The postage line is easy to miss, and it can reverse a cheap-looking comparison. ## The two platforms at a glance | Dimension | Handwrytten | IgnitePOST | | ----------------- | --------------------------------------- | ---------------------------------------------------- | | Core product | Robot-written cards in real ink | Robot-written cards in real ink | | Starting purchase | One retail card | Prepaid cards from $1.75 each | | Automation | REST API and Shopify integration | API, Zapier, Shopify app, Klaviyo webhooks | | Card options | Custom designs and gift card inserts | 12+ styles, handwritten envelopes, handwriting mimic | | Business pricing | $449/month to $2,499/month plus cards | $109/month to $1,744/month annual-rate subscriptions | | Postage | Billed separately at USPS rates | First Class postage included | | Best fit | One-offs, thank-yous, and card programs | Automated ecommerce and lifecycle cards | ## Direct card buying: Handwrytten is better Handwrytten lets you buy a single retail card with no commitment. That is the cleanest answer for a rep sending five thank-you notes a month or anyone who wants the card itself without an automation project. It also supports custom card designs and gift card inserts. Business buyers can use its REST API, while ecommerce teams can trigger cards through Shopify after a first purchase, a large order, or a purchase anniversary. Its range of consumer and business plans gives buyers several clear volume steps. The catch is postage, which Handwrytten bills separately at current USPS rates. ## Ecommerce automation and style: IgnitePOST is better IgnitePOST publishes the broader set of automation paths: API, Zapier, a Shopify app, and Klaviyo webhooks. That suits abandoned-cart recovery, review requests, and VIP thank-yous that should fire from ecommerce events. It offers more than 12 handwriting styles, handwritten envelopes, and the option to mimic your own handwriting. Those controls matter when the visual character of the note is part of the brand. IgnitePOST also includes stationery, the envelope, the card, and First Class postage in its published card prices. That makes the per-card number easier to read, even though the pricing page leaves some volume thresholds unpublished. ## Pricing reality: compare the whole mailed card As of August 2026, [Handwrytten's pricing page](https://www.handwrytten.com/pricing/) lists retail cards at $3.75, with volume and plan discounts down to $1.19. Business plans are Pro at $449/month plus $1.99 per card, Enterprise at $649/month plus $1.49, Elite at $849/month plus $1.29, and Agency at $2,499/month plus $1.19. Postage is extra. As of August 2026, [IgnitePOST's pricing page](https://www.ignitepost.com/pricing) lists prepaid cards from $1.75 to $4.39 each. Subscriptions run from $109/month for 300 cards per year to $1,744/month for 6,000 cards per year. Those figures are annual rates, monthly billing goes through sales, and the page does not publish the volume threshold for each prepaid rate. Do not compare Handwrytten's card rate with IgnitePOST's mailed rate and call it done. Add Handwrytten's postage, then price the volume and automation each program needs. ## Which is better for what - A single handwritten card: Handwrytten. - Custom card designs or gift card inserts: Handwrytten. - Zapier or Klaviyo triggers: IgnitePOST. - More than 12 handwriting styles or handwriting mimic: IgnitePOST. - Several published business-plan steps: Handwrytten. - A price that includes First Class postage: IgnitePOST. ## Where Sincerely fits Sincerely runs the B2B mail channel end to end: audiences from your CRM, each standard postcard or letter written for one recipient, and lift measured against account-level holdouts. Published pricing starts at a $199 one-time pilot for 100 pieces. Sincerely has retired its Handwrytten route. Sincerely's handwritten mail is written by hand with a real pen. Preview placement is an estimate. Handwritten 4x6 postcards and letters are written by hand with a real pen. It also lacks IgnitePOST's Shopify, Klaviyo, and Zapier triggers. Read the individual comparisons with [Handwrytten](https://trysincerely.com/vs/handwrytten) and [IgnitePOST](https://trysincerely.com/vs/ignitepost). ## The bottom line Choose Handwrytten for direct buying, inserts, and a card program with detailed plan steps. Choose IgnitePOST for ecommerce automation, style control, and an all-in mailed-card price. Get a real quote at your volume, because the lowest advertised card rates do not describe the same bundle. ## Related questions - [Handwrytten vs LettrLabs for handwritten direct mail](https://trysincerely.com/compare/handwrytten-vs-lettrlabs): Choose Handwrytten for premium one-off cards and inserts. Choose LettrLabs for local targeting, consumer automation, printed formats, and lower unit prices. - [Handwrytten vs Scribeless for handwritten mail](https://trysincerely.com/compare/handwrytten-vs-scribeless): Choose Handwrytten for one-off cards, Shopify triggers, and gift inserts. Choose Scribeless for international fulfillment, volume tiers, and more integrations. - [Simply Noted vs IgnitePOST for handwritten cards](https://trysincerely.com/compare/simply-noted-vs-ignitepost): Choose Simply Noted for high-volume card pricing and recurring sends. Choose IgnitePOST for a published handwriting-style catalog and ecommerce automation. - [Sincerely vs Handwrytten](https://trysincerely.com/vs/handwrytten): Handwrytten sells cards direct. Sincerely runs measured B2B mail campaigns with printed and handwritten mail. Here is when each layer is worth buying. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt