--- title: "Handwrytten vs LettrLabs for handwritten direct mail" description: "Handwrytten fits premium one-off cards and inserts. LettrLabs fits local targeting, consumer automation, and lower unit prices." canonical: https://trysincerely.com/compare/handwrytten-vs-lettrlabs last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Handwrytten vs LettrLabs for handwritten direct mail > Handwrytten fits premium one-off cards and inserts. LettrLabs fits local targeting, consumer automation, and lower unit prices. Source: https://trysincerely.com/compare/handwrytten-vs-lettrlabs Handwrytten is better for premium one-off cards, ecommerce thank-yous, and gift card inserts. LettrLabs is better for local consumer campaigns, website retargeting, printed formats, and low published unit prices. The choice is really between buying a card and running an automated neighborhood-scale mail program. Both vendors use robots holding real pens for their handwritten products. Neither should be mistaken for a person sitting down to write every note. ## The two platforms at a glance | Dimension | Handwrytten | LettrLabs | | ------------ | ---------------------------------------- | ----------------------------------------------------------- | | Core product | Robot-written handwritten cards | Handwritten-style and printed direct mail | | Targeting | You bring the list | Radius mail, new movers, site visitors, lists | | Formats | Cards, custom designs, gift card inserts | Handwritten cards and postcards, printed postcards, letters | | Ecommerce | Shopify-triggered cards | Ecommerce campaigns and website visitor retargeting | | Measurement | QR code tracking | Attribution and holdout features | | Entry model | Single retail card or subscription | Free Starter plan with pay-as-you-go pieces | ## Card craft and one-offs: Handwrytten is better Handwrytten sells a single card at retail, with no campaign commitment. It also supports custom card designs and gift card inserts. That makes sense for a rep sending a careful thank-you or a brand that treats the card itself as a small gift. Its Shopify integration can trigger a card after a first purchase, an order over a chosen size, or a purchase anniversary as of August 2026. LettrLabs supports ecommerce campaigns, but its site does not publish those same trigger details. ## Local targeting and retargeting: LettrLabs is better LettrLabs is built for home services, real estate, ecommerce, and nonprofits. Radius campaigns around a job site, new-mover mail, and storm-response triggers let a local operator define an audience without bringing a finished list. LeadReveal also matches anonymous website visitors to postal addresses. Handwrytten requires the sender to bring the list and does not publish an equivalent identity-resolution product. A roofer trying to mail nearby homeowners should choose LettrLabs; a rep sending five personal cards should choose Handwrytten. ## Format range: LettrLabs is better Handwrytten focuses on cards, including custom designs and inserts. LettrLabs adds printed postcards up to 11x18 tri-folds and letters beside its handwritten cards and postcards. That range matters when the program mixes cheap acquisition postcards with higher-cost notes. If every piece must be a card with an insert, Handwrytten remains the more focused choice. ## Pricing reality: LettrLabs lists much lower unit rates Handwrytten, as of August 2026, charges $3.75 retail per card, with volume and plan discounts down to $1.19. Business plans are Pro at $449/month plus $1.99 per card, Enterprise at $649/month plus $1.49, Elite at $849/month plus $1.29, and Agency at $2,499/month plus $1.19. Postage costs extra at the current USPS rate. Details are on [Handwrytten's pricing page](https://www.handwrytten.com/pricing/). As checked October 8, 2026, LettrLabs has a free Starter plan, Premium at $399/month billed annually or $449 on monthly billing, and custom Enterprise pricing. Starter lists printed 4x6 postcards at $0.76, handwritten postcards at $1.66, and handwritten cards with envelopes at $2.86, with postage included. Lower paid-plan rates depend on billing and spend commitments. See [LettrLabs' pricing page](https://www.lettrlabs.com/products/pricing). Handwrytten bills postage separately. LettrLabs explicitly includes postage in its published rates, so add Handwrytten's postage and any plan fee before comparing the same card format and volume. LettrLabs' free tier avoids a subscription fee. ## Which is better for what - One premium card with no campaign setup: Handwrytten. - Gift card inserts and custom card designs: Handwrytten. - Radius, new-mover, or storm-response mail: LettrLabs. - Anonymous website visitor retargeting: LettrLabs. - A mixed program of handwritten and large printed formats: LettrLabs. - A Shopify card triggered by a first purchase or anniversary: Handwrytten. ## Where Sincerely fits Sincerely runs the B2B mail channel end to end, building audiences from your CRM, writing each piece for one recipient, sending standard postcards and letters, and measuring lift against account-level holdouts. Published pricing starts at a $199 one-time pilot for 100 pieces. Sincerely has retired its Handwrytten route. Its handwritten 4x6 postcards and letters are genuinely written by hand. The studio shows a handwriting preview before you send, but a person writes the piece, so letter shapes and line breaks will vary. LettrLabs works a radius and new movers; Sincerely starts from the businesses you sell to and returns the companies and people inside them. Sincerely does not offer Handwrytten's direct retail cards or LettrLabs' consumer radius and visitor-retargeting tools described in the individual reviews of [Handwrytten](https://trysincerely.com/vs/handwrytten) and [LettrLabs](https://trysincerely.com/vs/lettrlabs). ## The bottom line Choose Handwrytten when the card itself is the product and you want to buy it direct, perhaps with an insert or a precise Shopify trigger. Choose LettrLabs when you need to find and mail local households, retarget visitors, or mix handwritten and printed formats at consumer-volume prices. Do not pay for LettrLabs' automation if you only need five cards, and do not build Handwrytten list plumbing for a neighborhood campaign. ## Related questions - [Handwrytten vs IgnitePOST for handwritten cards](https://trysincerely.com/compare/handwrytten-vs-ignitepost): Handwrytten suits direct card buying and plan choice. IgnitePOST suits ecommerce triggers with postage built into the price. - [Handwrytten vs Scribeless for handwritten mail](https://trysincerely.com/compare/handwrytten-vs-scribeless): Handwrytten fits one-off cards, Shopify triggers, and gift inserts. Scribeless fits international fulfillment and volume tiers. - [Sincerely vs Handwrytten: pricing and fit](https://trysincerely.com/vs/handwrytten): Handwrytten cards retail at $3.75 plus postage, and business plans start at $449 a month. Here is when to buy direct and when to use Sincerely. - [Sincerely vs LettrLabs](https://trysincerely.com/vs/lettrlabs): LettrLabs sends handwritten-style and printed mail for local businesses. Sincerely runs measured B2B direct mail from your CRM. Here is how to pick. - [Scribeless vs LettrLabs for event-triggered direct mail](https://trysincerely.com/compare/scribeless-vs-lettrlabs): Scribeless runs brand campaigns across markets. LettrLabs triggers mail on weather, moves, and local radius events. ## More on Handwrytten - [Handwrytten vs Lob for automated direct mail](https://trysincerely.com/compare/handwrytten-vs-lob): Handwrytten automates robot-written cards. Lob automates printed postcards and letters at volume. Choose by format, volume, and who builds it. - [Handwrytten vs Sendoso for direct mail and gifting](https://trysincerely.com/compare/handwrytten-vs-sendoso): Handwrytten sells robot-written cards. Sendoso runs gift, swag, and eGift programs. Where each is better, what each costs, and when to use both. - [Handwrytten vs Simply Noted, compared honestly](https://trysincerely.com/compare/handwrytten-vs-simply-noted): Compare Handwrytten and Simply Noted on price per card, API access, handwriting quality, and volume. ## More on LettrLabs - [LettrLabs vs IgnitePOST for customer-retention mail](https://trysincerely.com/compare/lettrlabs-vs-ignitepost): LettrLabs offers format flexibility and campaign testing. IgnitePOST offers a real-pen folded-card experience with managed execution. - [LettrLabs vs Simply Noted for handwritten outreach](https://trysincerely.com/compare/lettrlabs-vs-simply-noted): LettrLabs owns its automation platform. Simply Noted triggers from your CRM. Pick based on who controls segmentation and measurement. - [PostPilot vs LettrLabs for ecommerce and local mail](https://trysincerely.com/compare/postpilot-vs-lettrlabs): PostPilot runs managed ecommerce lifecycle mail. LettrLabs adds CRM targeting and weather-triggered sends for local markets. --- Sincerely is personalized direct mail and gifting for B2B revenue teams: postcards, letters, handwritten mail, and gifts, each written for one recipient. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt Listings: https://www.g2.com/products/sincerely and https://www.producthunt.com/products/sincerely