--- title: "Handwrytten vs LettrLabs for handwritten direct mail" description: "Choose Handwrytten for premium one-off cards and inserts. Choose LettrLabs for local targeting, consumer automation, printed formats, and lower unit prices." canonical: https://trysincerely.com/compare/handwrytten-vs-lettrlabs last_updated: 2026-09-13 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Handwrytten vs LettrLabs for handwritten direct mail > Choose Handwrytten for premium one-off cards and inserts. Choose LettrLabs for local targeting, consumer automation, printed formats, and lower unit prices. Source: https://trysincerely.com/compare/handwrytten-vs-lettrlabs Handwrytten is better for premium one-off cards, ecommerce thank-yous, and gift card inserts. LettrLabs is better for local consumer campaigns, website retargeting, printed formats, and low published unit prices. The choice is really between buying a card and running an automated neighborhood-scale mail program. Both vendors use robots holding real pens for their handwritten products. Neither should be mistaken for a person sitting down to write every note. ## The two platforms at a glance | Dimension | Handwrytten | LettrLabs | | ------------ | ---------------------------------------- | ----------------------------------------------------------- | | Core product | Robot-written handwritten cards | Handwritten-style and printed direct mail | | Targeting | You bring the list | Radius mail, new movers, site visitors, lists | | Formats | Cards, custom designs, gift card inserts | Handwritten cards and postcards, printed postcards, letters | | Ecommerce | Shopify-triggered cards | Ecommerce campaigns and website visitor retargeting | | Measurement | QR code tracking | Attribution and holdout features | | Entry model | Single retail card or subscription | Free Starter plan with pay-as-you-go pieces | ## Card craft and one-offs: Handwrytten is better Handwrytten sells a single card at retail, with no campaign commitment. It also supports custom card designs and gift card inserts. That makes sense for a rep sending a careful thank-you or a brand that treats the card itself as a small gift. Its Shopify integration can trigger a card after a first purchase, an order over a chosen size, or a purchase anniversary as of August 2026. LettrLabs supports ecommerce campaigns, but its site does not publish those same trigger details. ## Local targeting and retargeting: LettrLabs is better LettrLabs is built for home services, real estate, ecommerce, and nonprofits. Radius campaigns around a job site, new-mover mail, and storm-response triggers let a local operator define an audience without bringing a finished list. LeadReveal also matches anonymous website visitors to postal addresses. Handwrytten requires the sender to bring the list and does not publish an equivalent identity-resolution product. A roofer trying to mail nearby homeowners should choose LettrLabs; a rep sending five personal cards should choose Handwrytten. ## Format range: LettrLabs is better Handwrytten focuses on cards, including custom designs and inserts. LettrLabs adds printed postcards up to 11x18 tri-folds and letters beside its handwritten cards and postcards. That range matters when the program mixes cheap acquisition postcards with higher-cost notes. If every piece must be a card with an insert, Handwrytten remains the more focused choice. ## Pricing reality: LettrLabs lists much lower unit rates Handwrytten, as of August 2026, charges $3.75 retail per card, with volume and plan discounts down to $1.19. Business plans are Pro at $449/month plus $1.99 per card, Enterprise at $649/month plus $1.49, Elite at $849/month plus $1.29, and Agency at $2,499/month plus $1.19. Postage costs extra at the current USPS rate. Details are on [Handwrytten's pricing page](https://www.handwrytten.com/pricing/). LettrLabs has a free Starter plan, Premium at $399/month, and custom Enterprise pricing as of August 2026. Printed 4x6 postcards cost $0.54 to $0.76, handwritten postcards $0.92 to $1.66, and handwritten cards with envelopes $1.46 to $2.86 depending on plan. New accounts receive $30 in credit. See [LettrLabs' pricing page](https://www.lettrlabs.com/products/pricing). The figures are not perfectly like for like because Handwrytten explicitly bills postage separately while LettrLabs does not publish whether its quoted rates include postage. Still, LettrLabs' listed handwritten rates start lower, and its free tier avoids a subscription fee. ## Which is better for what - One premium card with no campaign setup: Handwrytten. - Gift card inserts and custom card designs: Handwrytten. - Radius, new-mover, or storm-response mail: LettrLabs. - Anonymous website visitor retargeting: LettrLabs. - A mixed program of handwritten and large printed formats: LettrLabs. - A Shopify card triggered by a first purchase or anniversary: Handwrytten. ## Where Sincerely fits Sincerely runs the B2B mail channel end to end, building audiences from your CRM, writing each piece for one recipient, sending standard postcards and letters, and measuring lift against account-level holdouts. Published pricing starts at a $199 one-time pilot for 100 pieces. Sincerely has retired its Handwrytten route. Sincerely's handwritten mail is written by hand with a real pen. Preview placement is an estimate. Handwritten 4x6 postcards and letters are written by hand with a real pen. Sincerely does not offer Handwrytten's direct retail cards or LettrLabs' consumer radius and visitor-retargeting tools described in the individual reviews of [Handwrytten](https://trysincerely.com/vs/handwrytten) and [LettrLabs](https://trysincerely.com/vs/lettrlabs). ## The bottom line Choose Handwrytten when the card itself is the product and you want to buy it direct, perhaps with an insert or a precise Shopify trigger. Choose LettrLabs when you need to find and mail local households, retarget visitors, or mix handwritten and printed formats at consumer-volume prices. Do not pay for LettrLabs' automation if you only need five cards, and do not build Handwrytten list plumbing for a neighborhood campaign. ## Related questions - [Handwrytten vs IgnitePOST for handwritten cards](https://trysincerely.com/compare/handwrytten-vs-ignitepost): Handwrytten is better for direct card buying and broad plan choices. IgnitePOST is better for ecommerce triggers, handwriting styles, and postage-included pricing. - [Handwrytten vs Scribeless for handwritten mail](https://trysincerely.com/compare/handwrytten-vs-scribeless): Choose Handwrytten for one-off cards, Shopify triggers, and gift inserts. Choose Scribeless for international fulfillment, volume tiers, and more integrations. - [Sincerely vs Handwrytten](https://trysincerely.com/vs/handwrytten): Handwrytten sells cards direct. Sincerely runs measured B2B mail campaigns with printed and handwritten mail. Here is when each layer is worth buying. - [Sincerely vs LettrLabs](https://trysincerely.com/vs/lettrlabs): LettrLabs sends handwritten-style and printed mail for local businesses. Sincerely runs measured B2B direct mail from your CRM. Here is how to pick. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. 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