--- title: "Handwrytten vs Sendoso for direct mail and gifting" description: "Handwrytten sells robot-written cards. Sendoso runs gift, swag, and eGift programs. Where each is better, what each costs, and when to use both." canonical: https://trysincerely.com/compare/handwrytten-vs-sendoso last_updated: 2026-09-29 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Handwrytten vs Sendoso for direct mail and gifting > Handwrytten sells robot-written cards. Sendoso runs gift, swag, and eGift programs. Where each is better, what each costs, and when to use both. Source: https://trysincerely.com/compare/handwrytten-vs-sendoso Handwrytten and Sendoso do different jobs, so start with what goes in the envelope. Pick Handwrytten if the touch is a handwritten note, sent one card at a time or through its API at a published per-card price. Pick Sendoso if the touch is a gift, swag, or an eGift, and you need warehousing, budgets, and approvals across several teams. Some teams use both, Handwrytten for notes and Sendoso for gifts. Handwrytten sells handwriting. Robots holding real pens write your message on a card and mail it. Sendoso sells a gifting program, with a gift marketplace, stored inventory, and the shipping to get a box to a VP. Comparing them feature by feature misses the point. The useful question is whether your outreach needs words on paper, an object, or both. ## The comparison at a glance | Dimension | Handwrytten | Sendoso | | ----------------- | ------------------------------------- | --------------------------------------------------------- | | Core product | Robot-written cards in real ink | Physical gifts, eGifts, branded merchandise, experiences | | Smallest purchase | One retail card | A plan through sales | | Gifts | Gift card inserts in the card | Marketplace, swag warehousing, kitting, event fulfillment | | Published pricing | Yes, per card and per plan | No, four tiers with no dollar amounts | | Postage | Billed separately at USPS rates | Gift spend and shipping sit on top of the platform fee | | Automation | REST API on business plans, Shopify | CRM integrations, metered by tier | | Reporting | QR code tracking | Influenced pipeline, touch attribution | | Best fit | Thank-you notes and door-opener cards | Enterprise gifting, swag, and event programs | ## Where Handwrytten is the better choice Handwrytten wins when the note is the whole touch. - A rep sending a few thank-you cards a month needs a card, not a platform. Handwrytten sells a single card at retail with no commitment. - The price is known before you start. Its [pricing page](https://www.handwrytten.com/pricing/) publishes every plan. Sendoso publishes no prices at all. - A small gift fits inside the card. As of September 2026, its [gift cards page](https://www.handwrytten.com/gift-cards/) lists inserts from brands such as Starbucks, Amazon, and The Home Depot, with denominations on each product page. For a coffee-sized thank-you, that covers the gift without a gifting contract. - You want notes fired from your own systems. Business plans include a REST API, and as of August 2026 its [Shopify integration](https://www.handwrytten.com/integrations/shopify/) triggers cards from purchase events. ## Where Sendoso is the better choice Sendoso wins when the object matters more than the words. - You send real gifts. As of September 2026, its [platform page](https://www.sendoso.com/platform) lists physical gifts, eGifts, branded merchandise, virtual experiences, and philanthropy. Handwrytten's gift offer is a gift card inside the note. - You have swag to store and ship. Warehousing, custom kitting, swag storefronts, and event fulfillment are Sendoso's core business. - Several teams share one gifting budget. Sales, customer success, marketing, and events can draw from shared inventory with approval chains. - You want recipient choice. Sendoso acquired Alyce in February 2024, and Alyce's accept, exchange, or donate model now lives inside Sendoso. The catch is scope. As of August 2026, Sendoso's pricing page gates integrations by tier, one on Starter, two on Core, and unlimited on Advanced and Enterprise, and it gates fulfillment regions the same way. Price the tier you actually need. ## When a team needs both A team can split the work this way. Handwrytten sends notes to a few hundred accounts, and Sendoso sends gifts to the few dozen that deserve one. The two do not compete in that setup. They cover different price points on the same account list. Before you buy both, check two things. First, if every gift you send is a gift card, Handwrytten's inserts may cover it, and you can skip the platform fee. Second, if you pay Sendoso mostly to send postcards and notes, you are paying for logistics you do not use. Our [Sendoso alternatives](https://trysincerely.com/alternatives/sendoso) page is written for that case. Neither vendor tells you whether the touch worked. QR scans count scans, and influenced pipeline counts deals a send touched, including deals that would have closed anyway. If you run both, hold out a random set of accounts from each program and compare. The [holdout testing guide](https://trysincerely.com/holdout-testing) explains how. ## Pricing reality Handwrytten, as of September 2026: cards retail at $3.75. Business plans are Pro at $449 per month plus $1.99 per card, Enterprise at $649 plus $1.49, Elite at $849 plus $1.29, and Agency at $2,499 plus $1.19. Annual billing lowers the monthly fee. Postage is billed separately at the current USPS rate. Details are on [Handwrytten's pricing page](https://www.handwrytten.com/pricing/). Sendoso, as of September 2026: its [pricing page](https://www.sendoso.com/pricing) lists Starter, Core, Advanced, and Enterprise tiers with no dollar amounts, and every tier leads to sales. The platform fee is only part of the bill. Gift spend, shipping, and merchandise storage come on top, so ask for each line in the quote. You can price a Handwrytten program on a spreadsheet today. You can price a Sendoso program only after a sales call. For more card vendors side by side, see [what handwritten mail costs](https://trysincerely.com/guides/handwritten-mail-cost). ## If you searched Handwrytten vs Alyce or PFL Alyce is no longer a separate product. Sendoso acquired it in February 2024, so a Handwrytten vs Alyce decision is now the Handwrytten vs Sendoso decision above. [Sendoso vs Alyce](https://trysincerely.com/compare/sendoso-vs-alyce) covers what changed. PFL is a different kind of vendor again. As of August 2026, [PFL's homepage](https://www.pfl.com) describes 25+ mail formats at batch sizes from hundreds to millions, and PFL publishes no pricing. It sells dimensional mailers, branded merchandise, and kitting to enterprise marketing teams. Choose Handwrytten for the note and PFL for the box. [Sincerely vs PFL](https://trysincerely.com/vs/pfl) and [Sendoso vs PFL](https://trysincerely.com/compare/sendoso-vs-pfl) go further. ## Where Sincerely fits Sincerely runs both jobs inside one B2B campaign in the United States and Canada: handwritten 4x6 postcards and letters genuinely written by hand, printed mail, and [gifts](https://trysincerely.com/gifts) sent with a personalized note. Every campaign launches against an account-level holdout, so the readout estimates lift instead of counting touches. It has no eGifts, no swag warehousing, and no robot-written cards at Handwrytten's volume rates, so both vendors above still win their own jobs. Current terms are on [pricing](https://trysincerely.com/pricing). ## The bottom line Buy Handwrytten when the words are the touch and you want to know the price today. Buy Sendoso when the object is the touch and you need enterprise logistics behind it. If you need both, make sure each one earns its fee, and test that with a holdout rather than a dashboard. ## Related questions - [Sincerely vs Handwrytten: pricing and fit](https://trysincerely.com/vs/handwrytten): Handwrytten cards retail at $3.75 plus postage, and business plans start at $449 a month. Here is when to buy direct and when to use Sincerely. - [Sincerely vs Sendoso](https://trysincerely.com/vs/sendoso): Sendoso is a corporate gifting platform. Sincerely is measured B2B direct mail. How to pick between influenced pipeline and account-level holdouts. - [Sendoso vs Alyce after the acquisition](https://trysincerely.com/compare/sendoso-vs-alyce): Alyce is now part of Sendoso. Compare the old recipient-choice model against Sendoso's current gifting platform to see which structure fits your team. - [Handwrytten vs Simply Noted, compared honestly](https://trysincerely.com/compare/handwrytten-vs-simply-noted): Compare Handwrytten and Simply Noted on price per card, API access, handwriting quality, and volume. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt