--- title: "Postalytics vs PostPilot for CRM or ecommerce direct mail" description: "Postalytics connects to your CRM. PostPilot runs managed ecommerce retention. Choose by where your customer data sits." canonical: https://trysincerely.com/compare/postalytics-vs-postpilot last_updated: 2026-09-18 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Postalytics vs PostPilot for CRM or ecommerce direct mail > Postalytics connects to your CRM. PostPilot runs managed ecommerce retention. Choose by where your customer data sits. Source: https://trysincerely.com/compare/postalytics-vs-postpilot **Shortlist Postalytics** if your marketing operations team owns CRM lifecycle rules, wants to trigger postcards from contact stages, and needs delivery and response events fed back into the same system. **Shortlist PostPilot** if your ecommerce team runs retention and acquisition around store orders, prefers pre-built playbooks for lapsed buyers, and wants ongoing creative support bundled into the service. Start with the system that holds your buying signals and outcomes. A CRM stage and a repeat purchase call for different audience rules and reports. ## Where each platform fits Postalytics builds around CRM workflows. Its integration catalog includes HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Zapier, Canva and Figma, with Marketo connected via webhooks [Postalytics integrations](https://www.postalytics.com/direct-mail-integrations/). Delivery and response events return to the triggering system, so a contact stage change can launch a piece and the resulting activity can drive the next CRM action. PostPilot builds around ecommerce retention. Native integrations include Shopify, Klaviyo and Recharge, with API access for other data sources [PostPilot pricing](https://www.postpilot.com/pricing). Growth services supply core retargeting and retention automations; Pro includes recurring program and creative support. The dashboard reports both attributed results and holdout-tested incremental Shopify revenue [PostPilot dashboard](https://help.postpilot.com/knowledge/using-in-app-dashboard). ## Which is better for CRM control vs. managed ecommerce | Dimension | Postalytics | PostPilot | | --------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | | **Primary audience owner** | Marketing operations with CRM admin rights | Ecommerce retention/acquisition owner | | **Core integrations** | HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Zapier, Canva, Figma [Postalytics integrations](https://www.postalytics.com/direct-mail-integrations/) | Shopify, Klaviyo, Recharge [PostPilot pricing](https://www.postpilot.com/pricing) | | **Automation plan gates** | Pro ($399/month) includes Salesforce, webhooks and Flows; Marketer ($199/month) excludes Salesforce [Postalytics pricing](https://www.postalytics.com/direct-mail-pricing/) | Growth and Pro tiers include managed services; Free is exploration-only | | **Creative responsibility** | Template workflow with Canva/Figma connections | Growth includes monthly design; Pro includes unlimited creative [PostPilot pricing](https://www.postpilot.com/pricing) | | **Outcome measurement** | Tracked delivery/response feedback to CRM [Postalytics integrations](https://www.postalytics.com/direct-mail-integrations/) | Holdout-tested incremental revenue [PostPilot dashboard](https://help.postpilot.com/knowledge/using-in-app-dashboard) | | **Format scope** | Postcards and letters, with rates varying by format, class and volume [Postalytics pricing](https://www.postalytics.com/direct-mail-pricing/) | Postcards, handwritten cards, Cardalogs and catalogs [PostPilot pricing](https://www.postpilot.com/pricing) | Sources checked September 17, 2026. ## Pricing and commitments Postalytics US plans run Free, Marketer ($199/month) and Pro & Agency ($399/month), plus per-piece fees that vary by format, class and volume. Pro unlocks Salesforce, webhooks and Flows automation. Marketer handles standard integrations but not Salesforce. Separate Canadian pricing applies [Postalytics pricing](https://www.postalytics.com/direct-mail-pricing/). PostPilot Growth costs $99 monthly, or $82.50 per month with annual billing. Pro costs $499 monthly, or $419 per month with annual billing. Sending costs are separate. Free provides platform and reporting access [PostPilot pricing](https://www.postpilot.com/pricing). When comparing, equalize format, postage class, volume and the creative labor required. A Postalytics Pro plan with Salesforce integration and self-managed templates differs materially from a PostPilot Pro plan with included creative services. ## What remains unknown A business running both CRM outreach and ecommerce retention should evaluate those programs separately. Postalytics documentation describes tracked delivery and response feedback; ask directly about holdout experiment setup rather than assuming absence. PostPilot's positioning centers on store orders; ask about CRM-native workflows if your data lives in Salesforce or HubSpot rather than assuming impossibility. ## How to evaluate the actual decision Run a concrete walkthrough with your data. For a CRM campaign: demonstrate a contact hitting a defined lifecycle stage, a piece triggering, delivery and response events returning, and the next CRM action firing. For ecommerce: demonstrate a lapsed-buyer segment, purchase-before-print suppression, offer approval workflow, and measured incremental orders against a holdout. Assign explicit owners to copy, segment changes, address hygiene, creative production and reporting. Include that labor in your cost comparison. For B2B with several contacts per company, decide how company-level randomization and pipeline outcome attribution will work before committing to either platform. ## How Sincerely fits Sincerely serves B2B named-account mail with per-recipient copy grounded in researched account facts, approved design and explicit human launch authorization. We send printed postcards and letters to recipients in the US and Canada, with account-level holdout estimates and confidence intervals. Gifts require a recurring plan, mail credits and a separate prepaid gift balance; they do not ship globally and are not available on a purely transactional basis. Handwritten sending is not open for immediate fulfillment. If your need centers on CRM-triggered campaigns with human-approved copy for named accounts, see our [personalization approach](https://trysincerely.com/personalization) and [holdout testing methodology](https://trysincerely.com/holdout-testing). ## Related questions - [Sincerely vs Postalytics](https://trysincerely.com/vs/postalytics): Postalytics automates template-based mail at self-serve prices. Sincerely writes each piece for one recipient and measures the lift with holdouts. - [Sincerely vs PostPilot](https://trysincerely.com/vs/postpilot): PostPilot is direct mail for Shopify and DTC brands. Sincerely is direct mail for B2B accounts. Here is the honest split, with real pricing for both. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. 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