--- title: "Direct mail for deal sourcing" description: "Letters to private business owners for search funds, M&A advisors, and private equity firms, each written from one sourced fact about the company and approved before it prints." canonical: https://trysincerely.com/deal-sourcing last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Direct mail for deal sourcing > Letters to private business owners for search funds, M&A advisors, and private equity firms, each written from one sourced fact about the company and approved before it prints. Source: https://trysincerely.com/deal-sourcing ## Owners already get letters from buyers. Send the one that knows their business. For search funds, M&A advisors, and private equity firms writing to private business owners. Sincerely researches each company on your list, drafts a letter from one dated public fact, and mails it printed or genuinely written by hand once you approve the words. [Start free](https://trysincerely.com/sign-up) ## Who sends it Three senders, one owner. The reader is the same in every case: someone who built a company and has not decided what comes next. A first letter is not a letter of intent. It opens a confidential conversation, and what it says depends on who is writing. - Search funds (buy and run). One or two searchers looking for one company to buy and lead. The letter is personal because it has to be: the searcher's own background and the one reason this business fits. - M&A advisors (sell-side). Lower-middle-market banks and advisors looking for founders open to a sale. The letter offers a confidential view of what the business might be worth, and the firm's review has to see it first. - Private equity (add-ons). Sponsors and independent sponsors sourcing add-ons and proprietary deals. The letter names the company the fund already owns and why this one fits beside it. [The search fund playbook](https://trysincerely.com/playbooks/search-funds) walks through the list, the letter, and the follow-up, with a sample letter to an owner. ## The program From your criteria to a letter about their company. The machinery is the one that runs B2B outbound: list, research, approval, mail, follow-up. Only the reader and the ask change. - Your list: load the companies that meet your criteria as a CSV from your data provider and your own research, or sync Salesforce or HubSpot. Every mailing address is checked before anything prints, and the uncertain ones wait for review. An address the agent finds is labeled headquarters, registered, or mailing, and a person approves it. - One fact per letter: for each company the agent looks for dated, sourced facts: years in business, a new location, a local award, a long-serving team named in local press. It writes from one, and every claim sits beside its source when you review. - Your name, your approval: letters go out under your name. Review every draft, or let clean copy through after the first ten pieces written from account research or with AI-written lines in the design pass review. Approved copy still waits for your explicit launch. - A sealed letter: printed or genuinely written by hand, in the United States and Canada. A letter keeps your interest in the company off the face of the mail, where staff would read it on a postcard. - Stop at a no: by default, no owner gets more than three pieces in 30 days across your campaigns. When one asks you to stop, suppression takes effect at once: it removes them from every campaign and cancels each queued piece that has not gone to the printer. - Count conversations: replies and meetings are recorded against the company, and delivery shows only where the print provider reports it. At a search's volume the readout stays descriptive and says so; a larger program can hold out a random set of companies for an honest lift estimate. ## Review and records A record your compliance team can read. Every letter traces to an approved design version, a checked address, and a person's launch, and the Send ledger shows what mailed, to whom, and when. Sincerely does not make outreach compliant. Your review process decides what may go, and the approval step is where it decides. At a FINRA member firm, that call belongs to your compliance team. Each letter spends prepaid credits, and you see how many before it goes out. [What each format costs](https://trysincerely.com/formats). A [gift with a note](https://trysincerely.com/gifts) belongs after the first meeting, not before it. Choose one of 46 and you see its exact price before you confirm. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt