--- title: "Direct mail by sales motion and market" description: "Direct mail guidance by sales motion, with practical advice for teams selling into specific B2B markets." canonical: https://trysincerely.com/for last_updated: 2026-08-25 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Direct mail by sales motion and market > Direct mail guidance by sales motion, with practical advice for teams selling into specific B2B markets. Source: https://trysincerely.com/for ## Direct mail for the way your team sells Start with the team that owns the program. Each playbook covers the work that team should run and how to judge it. Then use the market guides for practical advice on selling into a specific kind of company. For the complete method, read the [B2B direct mail handbook](https://trysincerely.com/guides/evidence-based-b2b-direct-mail). ## By team and motion An ABM program and a renewal program should not run the same way. Pick the work your team owns. - [ABM direct mail](https://trysincerely.com/playbooks/abm-programs): where ABM direct mail fits across 1:1, 1:few, and 1:many program tiers. - [Demand generation](https://trysincerely.com/playbooks/demand-gen): how to run mail beside paid channels with a fixed audience and budget. - [SDR and sales teams](https://trysincerely.com/playbooks/sdr-teams): when a rep has earned a send and how the call follows delivery. - [Customer marketing](https://trysincerely.com/playbooks/customer-marketing): how to handle onboarding, thanks, advocacy, expansion, and renewal moments. - [Founder-led sales](https://trysincerely.com/playbooks/founder-led-sales): how a founder chooses accounts, writes, follows up, and reads a small result. - [Pre-event meetings](https://trysincerely.com/playbooks/pre-event-meetings): how to book conversations before the expo floor opens. - [Event follow-up](https://trysincerely.com/playbooks/event-follow-up): how to follow a real event conversation with a relevant piece. ## Markets you sell into These guides are for teams selling to companies in each market. They are not guides for those companies to run their own consumer mail. Use one when the recipients, address risks, timing signals, or controls change the play. Every play uses the same safeguards: an approved design, a verified address, budget headroom, and an explicit launch. See how [campaigns](https://trysincerely.com/campaigns) are built or review [pricing](https://trysincerely.com/pricing) before you plan the send. ## Every page in this collection - [Direct mail for teams selling to B2B SaaS companies](https://trysincerely.com/for/b2b-saas): For teams selling to B2B SaaS companies, with practical guidance on buying committees, business signals, remote offices, formats, and measurement. [Markdown](https://trysincerely.com/for/b2b-saas.md) - [Direct mail for teams selling to commercial real estate firms](https://trysincerely.com/for/commercial-real-estate): For teams selling to brokerages, developers, owners, and property managers, with guidance on deal-driven timing, entity addresses that mislead, and not looking like a listing flyer. [Markdown](https://trysincerely.com/for/commercial-real-estate.md) - [Direct mail for teams selling to ecommerce brands](https://trysincerely.com/for/ecommerce-brands): For B2B teams selling to ecommerce brands, with practical guidance on buyer roles, business signals, office and warehouse addresses, and account-level measurement. [Markdown](https://trysincerely.com/for/ecommerce-brands.md) - [Direct mail for B2B teams selling to financial services firms](https://trysincerely.com/for/financial-services): For teams selling to banks, insurers, lenders, fintech companies, and investment firms, with practical guidance on branches, review, and careful claims. [Markdown](https://trysincerely.com/for/financial-services.md) - [Selling to franchise and multi-location operators with direct mail](https://trysincerely.com/for/franchise-multi-location): For teams selling to franchise and multi-location businesses, with practical guidance on headquarters, regions, franchisees, owners, and individual locations. [Markdown](https://trysincerely.com/for/franchise-multi-location.md) - [Direct mail for B2B teams selling to healthcare organizations](https://trysincerely.com/for/healthcare-organizations): For teams selling to healthcare organizations, with practical guidance on administrative buyers, patient-data boundaries, facility routing, and long sales cycles. [Markdown](https://trysincerely.com/for/healthcare-organizations.md) - [Direct mail for teams selling to hotels and hospitality groups](https://trysincerely.com/for/hotels-hospitality): For B2B teams selling to hotels and hospitality groups, with guidance on brands, owners, management companies, properties, business addresses, and measurement. [Markdown](https://trysincerely.com/for/hotels-hospitality.md) - [Direct mail for teams selling to manufacturers](https://trysincerely.com/for/industrial-manufacturing): For teams selling to manufacturers and industrial companies, with practical guidance on facilities, plant leaders, capital projects, and supply chain changes. [Markdown](https://trysincerely.com/for/industrial-manufacturing.md) - [Direct mail for teams selling to law firms](https://trysincerely.com/for/law-firms): For teams selling software and services to law firms, with guidance on partners, gatekeepers, lateral moves, confidentiality, and offices that are harder to resolve than they look. [Markdown](https://trysincerely.com/for/law-firms.md) - [Selling to professional services firms and agencies with direct mail](https://trysincerely.com/for/professional-services-agencies): For teams selling to agencies, consultancies, accounting firms, law firms, and other professional services organizations, with practical recipient and message guidance. [Markdown](https://trysincerely.com/for/professional-services-agencies.md) - [Direct mail for teams selling to the public sector](https://trysincerely.com/for/public-sector): For teams selling to state, local, and education buyers, with guidance on ethics rules, procurement communication, public records, fiscal-year timing, and official addresses. [Markdown](https://trysincerely.com/for/public-sector.md) - [Direct mail for teams selling to Y Combinator companies](https://trysincerely.com/for/yc-companies): Reach founders and operators at YC companies with mail based on company stage, hiring, launches, and real operating changes, not the YC badge alone. [Markdown](https://trysincerely.com/for/yc-companies.md) --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt