--- title: "Mail and gifts for every B2B moment" description: "Exact credit weights for standard postcards and letters, handwritten postcards and letters, plus a 46-item gift catalog of which 28 ship to Canada." canonical: https://trysincerely.com/formats last_updated: 2026-10-05 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Mail and gifts for every B2B moment > Exact credit weights for standard postcards and letters, handwritten postcards and letters, plus a 46-item gift catalog of which 28 ship to Canada. Source: https://trysincerely.com/formats Every format can be a step in the same campaign: printed postcards, printed letters, genuinely handwritten mail, and gifts. Choose postcards for repeatable direct mail, letters for substantive account conversations, handwritten production for personal follow-through, and gifts when the relationship calls for more weight. Every printed and handwritten format mails in the United States and Canada, and 28 of the 46 gifts ship to Canada. | Format | What it is | Credits | | --------------------- | ----------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------- | | Postcards | Always-on air cover under your outbound sequences. Fast to produce, cheap to test, and hard to delete. | US 5 for 4×6, 6 for 6×9; Canada 9 for either size | | Letters | Research-backed and personalized, posted First-Class or, when you choose it, USPS Marketing Mail. The workhorse for named accounts. | US 7; Canada 10 | | Handwritten mail | Genuinely written by hand, as a 4×6 postcard or letter for either country. | US 17 for 4×6, 31 for a letter; Canada 23 and 36 | | [Gift + note](/gifts) | 46 ready-to-send, signature, and company-branded products, 28 of them shipping to Canada. | 10 credits + approved catalog price; US from $49, Canada from $59, same price in both | ## The practical default for outbound Postcards are always-on air cover under outbound sequences. They are fast to produce, cheap to test, and hard to delete. Use a 4x6 postcard for the compact version or give the message more room with a 6x9 postcard. Credits cover print, postage, AI-assisted writing, measurement, and operations. Gift catalog costs use prepaid gift funds. The Canadian weights cover FX, vendor tax, lower volume, and separate-provider uncertainty. Address verification and correction are included on every plan. Paper can arrive before a rep calls or keep the account familiar across a longer sequence. Build the timing, approval rules, and follow-up in a [direct mail campaign](https://trysincerely.com/campaigns). ## Use a letter when the account deserves an argument Letters are research-backed and personalized, posted First-Class by default or as USPS Marketing Mail when you choose the slower class. They are the workhorse for named accounts because the format has room to explain why you wrote and why the timing matters. The same weight fits onboarding and renewal conversations, where a generic touch would miss the point. See how letters fit [customer relationship programs](https://trysincerely.com/customer-relationships). ## For the moments a template would cheapen Your message is genuinely written by hand, then photographed before it mails, and the photograph sits on the piece in your Send ledger. The studio shows a handwriting preview before you send. The written piece will vary in letter shapes and line breaks. Use it after a meeting, at renewal, in a revival, to thank a champion, or before an advocacy ask. Send a 4×6 postcard or letter to a recipient in the United States or Canada. Handwritten mail goes out stamped, so it has no delivery confirmation. ## More weight, used deliberately The 46-item catalog covers ready-to-send, signature, and company-branded products. Gifts start at $49, and a gift is the same price in the US and Canada. Every order keeps the approved note, verified address, frozen all-in price, and carrier tracking number together. The fulfillment team records by hand when each gift ships and arrives, rather than from postal scans. Gift + note uses 10 credits plus the approved catalog price, paid from gift funds. [Browse all 46 corporate gifts](https://trysincerely.com/gifts). ## What the price includes The mail charge covers the whole workflow. Credits cover print, postage, AI-assisted writing, measurement, and operations. Address verification and correction are included. Gift catalog charges are deducted from prepaid gift funds separately from mail credits. [See current pricing and format weights](https://trysincerely.com/pricing). ## Behind the formats Sincerely routes each piece to its production path by format and destination and keeps fulfillment and tracking in the same workspace. You contract with no fulfillment vendor. One workflow, prepaid balances, one report. Postcards and letters print a per-piece QR code and response link. Handwritten pieces omit both by default and can print them as a layout choice. Gift notes do not carry one. Read [how the QR codes work](/qr-codes). ## Fair questions ### Which direct mail format should I use for each B2B moment? Use postcards as always-on air cover under outbound sequences and when you want a fast, inexpensive test. Use letters for named accounts, onboarding, and renewal conversations. Choose handwritten production after meetings, for revivals, champion thanks, and advocacy asks, then reserve gifts for moments that deserve more weight. ### Who prints and ships Sincerely's mail and gifts? Sincerely routes printed postcards and letters to a print partner by destination and fulfills handwritten pieces and gifts. Standard postcards, letters, and handwritten 4×6 postcards and letters cover the United States and Canada. Gifts cover the United States in full, and 28 of the 46 catalog products also ship to Canada. You contract with none of them. One workspace replaces the print API, handwriting service, gifting platform, and Canadian printer a team would otherwise stitch together. ### Can Sincerely send direct mail and gifts to Canada? Yes. Standard postcards, letters, and handwritten 4×6 postcards and letters all mail to Canada, and 28 of the 46 gifts ship there. ### What does handwritten mail cost? Handwritten pieces draw from the same prepaid credit pool as every other format. The exact credit cost of each piece shows before you send it. A printed piece set in a handwriting font is still printed and billed as a printed piece. ### How are gifts billed? Every gift order shows and freezes its catalog price before approval. Gift + note uses 10 credits, and the catalog price is deducted from prepaid gift funds. Add enough gift funds before sending. --- Sincerely is personalized direct mail and gifting for B2B revenue teams: postcards, letters, handwritten mail, and gifts, each written for one recipient. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt Listings: https://www.g2.com/products/sincerely and https://www.producthunt.com/products/sincerely