--- title: "Mail and gifts for every B2B moment" description: "Exact credit weights for standard postcards and letters, handwritten postcards and letters, plus a 47-item gift catalog for recipients in the United States and Canada." canonical: https://trysincerely.com/formats last_updated: 2026-09-13 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Mail and gifts for every B2B moment > Exact credit weights for standard postcards and letters, handwritten postcards and letters, plus a 47-item gift catalog for recipients in the United States and Canada. Source: https://trysincerely.com/formats Choose postcards for repeatable direct mail, letters for substantive account conversations, handwritten production for personal follow-through, and gifts when the relationship calls for more weight. Every format mails in the United States and Canada. | Format | What it is | Credits | | --------------------- | ----------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------ | | Postcards | Always-on air cover under your outbound sequences. Fast to produce, cheap to test, and hard to delete. | US 5 for 4×6, 6 for 6×9; Canada 9 for either size | | Letters | Research-backed and personalized, posted First-Class or, when you choose it, USPS Marketing Mail. The workhorse for named accounts. | US 7; Canada 10 | | Handwritten mail | Written by hand with a real pen, as a 4×6 postcard or letter for either country. | US and Canada | | [Gift + note](/gifts) | 47 ready-to-send, signature, and company-branded products, fulfilled and tracked in the United States and Canada. | 10 credits + approved catalog price; US from $49, Canada priced per item | ## The practical default for outbound Postcards are always-on air cover under outbound sequences. They are fast to produce, cheap to test, and hard to delete. Use a 4x6 postcard for the compact version or give the message more room with a 6x9 postcard. Credits cover print, postage, AI-assisted writing, measurement, and operations. Gift catalog costs use prepaid gift funds. The Canadian weights cover FX, vendor tax, lower volume, and separate-provider uncertainty. Address verification and correction are included on every plan. Paper can arrive before a rep calls or keep the account familiar across a longer sequence. Build the timing, approval rules, and follow-up in a [direct mail campaign](https://trysincerely.com/campaigns). ## Use a letter when the account deserves an argument Letters are research-backed and personalized, posted First-Class by default or as USPS Marketing Mail when you choose the slower class. They are the workhorse for named accounts because the format has room to explain why you wrote and why the timing matters. The same weight fits onboarding and renewal conversations, where a generic touch would miss the point. See how letters fit [customer relationship programs](https://trysincerely.com/customer-relationships). ## For the moments a template would cheapen Your message is written by hand with a real pen. Use it after a meeting, at renewal, in a revival, to thank a champion, or before an advocacy ask. Send a 4×6 postcard or letter to a recipient in the United States or Canada. ## More weight, used deliberately The 47-item catalog covers ready-to-send, signature, and company-branded products. US gifts start at $49, and Canadian prices are set per item. Every order keeps the approved note, verified address, frozen all-in price, and tracking together. Gift + note uses 10 credits plus the approved catalog price, paid from gift funds. [Browse all 47 corporate gifts](https://trysincerely.com/gifts). ## What the price includes The mail charge covers the whole workflow. Credits cover print, postage, AI-assisted writing, measurement, and operations. Address verification and correction are included. Gift catalog charges are deducted from prepaid gift funds separately from mail credits. [See current pricing and format weights](https://trysincerely.com/pricing). ## Behind the formats Sincerely routes each piece to a production partner by format and destination, then keeps fulfillment and tracking in the same workspace. You contract with no fulfillment vendor. One workflow, prepaid balances, one report. Postcards and letters print a per-piece QR code and response link. Handwritten pieces omit both by default and can print them as a layout choice. Gift notes do not carry one. Read [how the QR codes work](/qr-codes). ## Fair questions ### Which direct mail format should I use for each B2B moment? Use postcards as always-on air cover under outbound sequences and when you want a fast, inexpensive test. Use letters for named accounts, onboarding, and renewal conversations. Choose handwritten production after meetings, for revivals, champion thanks, and advocacy asks, then reserve gifts for moments that deserve more weight. ### Who prints and ships Sincerely's mail and gifts? Sincerely routes every active format to its partner by destination. Standard postcards, letters, gifts, and handwritten 4×6 postcards and letters cover the United States and Canada. You contract with none of them. One workspace replaces the print API, handwriting service, gifting platform, and Canadian printer a team would otherwise stitch together. ### Can Sincerely send direct mail and gifts to Canada? Yes. Standard postcards, letters, and gifts are available in Canada, and handwritten 4×6 postcards and letters mail there too. ### What does handwritten mail cost? Handwritten pieces draw from the same prepaid credit pool as every other format. The exact credit cost of each piece shows before you send it. ### How are gifts billed? Every gift order shows and freezes its catalog price before approval. Gift + note uses 10 credits, and the catalog price is deducted from prepaid gift funds. Add enough gift funds before sending. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt