--- title: "Landing pages for acquisition letters" description: "What a business owner should find after scanning the code on your letter: who you are, a short video, a private way to reply, and nothing to alarm staff." canonical: https://trysincerely.com/guides/acquisition-landing-pages last_updated: 2026-10-11 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Landing pages for acquisition letters > What a business owner should find after scanning the code on your letter: who you are, a short video, a private way to reply, and nothing to alarm staff. Source: https://trysincerely.com/guides/acquisition-landing-pages An owner who scans the code on your letter is curious but has not decided to talk to you. The page behind the code has one job: let them check who you are and start a confidential conversation without committing to anything. That means a greeting by name, a few sentences about you and why you wrote, a short video, and one easy way to reply. Nothing on it should embarrass the owner if an employee opens it first. ![A letter with a QR code points to a phone showing six numbered page sections: greeting by name, the letter's note, who you are, a short video, what happens next, one way to reply.](https://trysincerely.com/images/guides/acquisition-landing-pages.webp) *An acquisition letter landing page answers who wrote and why, then gives the owner one easy, confidential way to reply.* ## Why put a page behind the letter Most owners look up a stranger before they answer one. They search your name, find your LinkedIn profile, and maybe your firm's website, which was written for investors. Searchers already treat a website as a credibility check: on [Searchfunder](https://searchfunder.com/post/do-you-really-need-a-website-for-your-search-read-what-the-community-has-to-say), practitioners describe one as a prerequisite for showing an owner you are legitimate, and warn that owners may not answer if they dislike what they read. A page made for this letter answers "who is this" in one place, in words meant for an owner, not a limited partner. It also makes replying cheaper. Calling a stranger about selling your company is a big step. Picking a calendar slot or typing two lines into a form is smaller. ## What to put on it, in order A Sincerely page is built from sections in a fixed order. For an acquisition letter, five or six is enough: 1. A headline that greets the owner and says why they are here, such as "Thank you for reading my letter, Maria." Write it so it still reads well when a first name is missing. 2. The note from the letter. The page can repeat the note written for that owner's letter, so the page and the paper agree. When a letter carried no note, the section drops out. 3. Who you are. Three or four sentences: your background, who backs you, and what you would do with the company. Owners read this paragraph twice. 4. A short video. Two minutes of you talking plainly on Loom, YouTube, or Vimeo beats another paragraph. The player loads nothing until the owner presses play. 5. What happens next. Describe the first conversation: how long it is, that it is confidential, and that nothing is signed. If you sign an NDA before you ask for financials, say so here. 6. One way to reply. A main button that opens your calendar, a second button to email or call you, and a short form asking for a name, an email or phone number, and a message. A page cannot hold a PDF. If you want to share a one-page profile of your firm, link to it on your own site. ## Write it for whoever opens it The link printed on the letter carries a random token. The page is kept out of search engines. Anyone holding the letter can still open it: the person who sorts the mail, a spouse, the general manager. Write the page so any of them could read it without the owner losing face. "I would like to talk with you about what comes next for Lakeshore" is fine. "We want to buy Lakeshore" in a large headline on the office manager's phone is not. The same goes for the message shown after the form is sent. Thank them, say when you will reply, and stop there. ## Lines written for each owner Most of the page is fixed text you wrote once. It can also carry one or two short passages written for each recipient by the same writer that drafts the letter, such as a line on why this company fits your search. Each owner's page lines sit beside their letter in review, so you read and approve both at once. ## Handwritten letters and the code Printed letters carry a QR code and a short typed link. A letter written by hand leaves both off by default and can add them as a layout choice. If you write by hand to the owners who fit best, decide whether the page earns its place on that paper. For a second letter months later, a code that leads to a short video is a reasonable choice. ## Put your own name on the link By default the printed link uses Sincerely's domain. A workspace can claim a short name such as `yourfirm.sincerely.link`, and paid workspaces can print their own subdomain, such as `letters.yourfirm.com`. An owner who types the link in sees your name, not a vendor's. Letters sit in desk drawers for years. The printed link keeps working, and you can publish a new version of the page later without reprinting anything, so an owner who scans in 2029 sees who you are in 2029. ## What a visit tells you A visit means someone opened the link. It does not tell you who it was or whether they read the letter. A press on the calendar button records interest; it does not confirm that a meeting was booked. Treat a visit as a reason to keep the owner on your follow-up list. Do not call and say you saw them look at your page. They did not agree to be watched, and the visitor may not have been the owner. Form replies arrive in the responses inbox, tied to the letter that prompted them. A reply that conflicts with your records waits for a person instead of overwriting the contact. ## Building it Build the page in the same studio as the letter, or ask the assistant for a draft. Drafts stay private until a person publishes them, and later edits wait as drafts too, so a letter already in the mail never points at half-finished work. If you would rather not build it yourselves, Sincerely's team can set up the letters and the page with you. [Write to us](https://trysincerely.com/contact). The mechanics of tokens, redirects, and domains are in [personalized landing pages](https://trysincerely.com/guides/personalized-landing-pages). The letter that sends people here is covered in [how to write a letter to buy a business](https://trysincerely.com/guides/letter-to-buy-a-business). ## Related questions - [How to write a letter to buy a business](https://trysincerely.com/guides/letter-to-buy-a-business): What a first letter to a business owner about buying their company should say: one fact, who you are, the ask, what to leave out, and a weak letter rewritten. - [Personalized landing pages for direct mail](https://trysincerely.com/guides/personalized-landing-pages): How Sincerely gives each mail piece a unique response link, serves a hosted form or redirects to a customer site, records visits, and supports branded domains. - [Direct mail for search funds](https://trysincerely.com/playbooks/search-funds): For searchers writing to business owners, with guidance on list criteria, one sourced fact per letter, printed or handwritten letters, and stopping at a no. - [Direct mail for private equity add-on sourcing](https://trysincerely.com/playbooks/private-equity): For private equity firms and independent sponsors writing to founders about add-ons and new platforms: the thesis, the list, who signs, and follow-up. - [What is a PURL?](https://trysincerely.com/glossary/purl): A PURL is a unique URL printed on one mail piece. The token ties a visit to that piece and its intended recipient, but it does not verify who opened it. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt