--- title: "Sendoso acquired Alyce, Postal, and Merch.co: what to know" description: "A dated timeline of the Sendoso, Alyce, Postal, Merch.co, and PFL deals, what each buyer announced, and what to ask before you renew a gifting contract." canonical: https://trysincerely.com/guides/gifting-platform-consolidation last_updated: 2026-11-01 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sendoso acquired Alyce, Postal, and Merch.co: what to know > A dated timeline of the Sendoso, Alyce, Postal, Merch.co, and PFL deals, what each buyer announced, and what to ask before you renew a gifting contract. Source: https://trysincerely.com/guides/gifting-platform-consolidation Sendoso has bought three companies in just over two years. It acquired Alyce's assets in a deal announced on February 1, 2024, acquired Postal in a deal announced on May 1, 2025, and announced the purchase of Merch.co, a swag production company, on May 19, 2026. In the same stretch, The Vomela Companies completed its acquisition of PFL on July 7, 2025. Alyce no longer runs as its own website. Postal and Merch.co still trade under their own names, with banners that say they are part of the Sendoso family. ![A 2024 to 2026 timeline. Above the line in gold, Sendoso buys Alyce in February 2024, Postal in May 2025, and Merch.co in May 2026. Below it in peach, PFL goes to Vomela in July 2025.](https://trysincerely.com/images/guides/gifting-platform-consolidation.webp) *Sendoso made three of the four acquisitions in B2B gifting and branded mail since 2024.* If you have a contract with one of these companies, or are weighing one, know that none of the four announcements said existing contracts would change. Renewal is the point where you can ask, so get the terms in writing and export your data before you sign. Sincerely publishes this guide and sells mail and gifts to some of the same teams, so read it with that in mind. Every source below was checked on November 1, 2026. ## Who bought whom, and when | Date | Deal | What the announcement said | | ---------------- | ---------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | February 1, 2024 | Sendoso buys Alyce | An asset purchase, with "no immediate changes to either platform or service" ([Sendoso](https://www.sendoso.com/resources/blog/alyce-by-sendoso)) | | May 1, 2025 | Sendoso acquires Postal | "A thoughtful and strategic integration process," with no terms disclosed ([Sendoso](https://www.sendoso.com/resources/blog/postal-by-sendoso)) | | July 7, 2025 | The Vomela Companies closes on PFL | PFL would remain in Livingston, Montana, as a division and keep its staff ([PR Newswire](https://www.prnewswire.com/news-releases/the-vomela-companies-acquires-leading-direct-mail-automation-and-printing-company-pfl-to-expand-its-capabilities-302500776.html)) | | May 19, 2026 | Sendoso acquires Merch.co | Sendoso said customers would not have to use Merch for production ([Sendoso](https://www.sendoso.com/resources/blog/sendoso-acquires-merch-completing-the-end-to-end-gifting-supply-chain)) | The PFL announcement went out on July 9, 2025. The [Livingston Enterprise](https://www.livingstonenterprise.com/news/local/pfl-acquired-by-vomela-cos/article_9c6778ae-075d-49ba-8577-00b611bf1ebb.html) reported that the deal closed on July 7. It also reported that PFL employs about 200 people and will keep its name. Trade press covered the Merch.co deal the same week: [PPAI](https://www.ppai.org/media-hub/business-services-provider-sendoso-acquires-merch-co/) on May 19, 2026 and [ASI](https://members.asicentral.com/news/industry-news/may-2026/gifting-direct-mail-platform-sendoso-acquires-merchco/) on May 22. PPAI quotes Sendoso's co-CEO, Abhay Rajaram, calling it the company's third acquisition in just over two years. Swag companies have consolidated too. BDA bought SwagUp in a deal [ASI reported](https://members.asicentral.com/news/industry-news/december-2024/bda-acquires-distributor-swagup/) on December 4, 2024. Snappy bought Covver, which [TechCrunch reported](https://finance.yahoo.com/news/snappy-aquires-swag-gifting-startup-073000310.html) on January 13, 2025, and Snappy said Covver would become its swag channel. I looked for ownership changes at Reachdesk, Goody, &Open, and Loop & Tie in 2024 to 2026 and found none announced. ## Is Alyce still around? Not as a separate site. On October 8, 2025, the [Wayback Machine's capture of alyce.com](https://web.archive.org/web/20251008103019/https://www.alyce.com/) showed "Alyce by Sendoso" and a demo button for Sendoso. On November 1, 2026, alyce.com did not load at all, because the domain no longer points to a website. Sendoso's [homepage](https://www.sendoso.com/) does not mention Alyce. What carried over is Alyce's recipient-choice model. In July 2024, Sendoso [launched Recipient Gift Exchange](https://www.sendoso.com/resources/blog/the-power-of-recipient-first-marketing), which lets the recipient choose the gift. Sendoso wrote that it knew at the time of the deal it would bring Alyce's recipient experience into its own platform. I found no Sendoso post that names an end date for Alyce accounts. If you still have an Alyce agreement, ask Sendoso which plan it maps to. Our [Sendoso vs Alyce comparison](https://trysincerely.com/compare/sendoso-vs-alyce) covers how the two models differ. ## What Postal, PFL, and Merch.co look like now [Postal's homepage](https://www.postal.com/) carries the banner "Postal is now part of the Sendoso family." Its [pricing page](https://www.postal.com/pricing) still lists one plan, First Class, but gives no price. The footer link labeled Sub-Processor on that page goes to a list on sendoso.com. Ask which company processes your recipients' addresses, and under which data agreement. PFL now uses the name "PFL a Vomela Company." Its [own post about the deal](https://www.pfl.com/blog/pfl-joins-the-vomela-companies-to-better-deliver-high-impact-marketing-solutions) says it keeps its Livingston facility and its staff. A later [post on PFL's blog](https://www.pfl.com/blog/a-new-look-for-vivid-visual-vomela) says PFL will keep pfl.com, while much of its content will move to vomela.com. PFL sells print, kits, and mail automation. It is not a gift marketplace. [Merch.co's site](https://merch.co/) says Merch is now part of the Sendoso family. Sendoso's [pricing page](https://www.sendoso.com/pricing) now opens with a plan called Start with Merch. The same page says swag ordered through merch.sendoso.com carries "no platform fee." ## What the announcements cover, and what to ask The companies made a few promises. The right-hand column covers what they left out, phrased as questions. | Area | What the buyer announced | What to ask | | -------------------- | ------------------------------------------------------------------- | ------------------------------------------------------------------------------- | | Product | No immediate changes for Alyce; an integration over time for Postal | Is my product still sold to new customers? Is there an end-of-life date? | | Pricing and contract | Nothing on price for any of the three Sendoso deals | Will my renewal price, term, and plan carry over, or move to a Sendoso plan? | | Integrations | Nothing specific | Which Salesforce or HubSpot package will I run in a year, and who maintains it? | | Support | Alyce: the same support from the combined team | Who is my support contact, and what is the response time in writing? | | Catalog and swag | Merch is optional for Sendoso customers | Will my stored inventory move warehouses, and who pays to move it? | | Data | Nothing | Which company holds my recipient data, and how do I get a full export? | ## Questions to ask at renewal 1. Which legal entity am I signing with, and which product will I use on day one? 2. Will my current price, seats, and send volume carry into the new plan? Get the quote with the platform fee, gift spend, shipping, and storage on separate lines. 3. What happens to unspent prepaid funds, credits, or gift balances at renewal or if I leave? 4. Is a migration to another product required during this term? Who does the work, and is there a date? 5. Which CRM integration will I be on, and will its fields and IDs change? 6. If I store swag, how much is there, where is it, and what does it cost to ship it all to me? 7. Can I end the contract if the product I bought is retired mid-term? ## What to export before you renew or switch - Every send, with the recipient, CRM ID, date, item, cost, and status. - Every address you sent to, plus anyone marked as opted out or not to contact. That list is your suppression file, and you need it on any new vendor before the first send. - Balances: prepaid funds, credits, and any expiry dates. - Acceptance, swap, and meeting data, matched to the CRM record. - A count of stored inventory by item and warehouse. - Templates, note copy, and approval rules your team built. - Invoices for the last two years, so you can compare cost per send on the next quote. Do the export even if you plan to stay. It is the only record you control if the product you use is folded into another. ## The independent options - [Reachdesk](https://www.reachdesk.com/pricing) is the large gifting platform with no ownership change I could find. As of November 2026 its plans start at $20,000 a year, with warehouses in the US, Canada, the UK, the EU, and Australia. - [Goody](https://www.ongoody.com/business/pricing) starts free. Pro is $20 per user a month, billed annually, and a custom-priced Team plan adds Salesforce and HubSpot. - [&Open](https://andopen.co/product/pricing) sells global gifting on two plans, Self-Serve and Super-Served, with no prices on the page. Its last announced round was a [$26 million Series A](https://andopen.co/resources/blog/series-a) in June 2022. - Sincerely fits a team whose gifts sit inside a B2B mail program to named accounts. It sends 46 physical gifts from $49 with a note written for that person, alongside postcards, letters, and handwritten notes, and it can hold out accounts to measure lift. A gift + note is 10 credits, $3.85 on Core monthly, plus the gift's price, per [pricing](https://trysincerely.com/pricing). It loses on reach and choice: gifts ship in the United States, with 28 also shipping to Canada, the recipient cannot pick a different gift, gifts need a recurring plan, and there is no swag warehouse. The [gift catalog](https://trysincerely.com/gifts) lists every item. [Sendoso alternatives](https://trysincerely.com/alternatives/sendoso) sorts these options by why you are leaving, and the [corporate gifting platforms guide](https://trysincerely.com/guides/best-corporate-gifting-platforms) compares them on price and minimums. ## When staying on Sendoso is the better choice Stay if you use the breadth. Sendoso's [homepage](https://www.sendoso.com/) lists eGifts, swag, experiences, direct mail, and handwritten notes, shipped to 165+ countries from its own fulfillment center. With Merch.co it now also runs swag production. These deals suit a team that runs sales, marketing, and HR gifting from one stock of branded inventory. Stay, too, if your Alyce or Postal terms carry over in writing at a price you accept. As of November 2026, Sendoso's pricing page says "Every plan comes with no spend commitment required." The page says nothing about term length or the platform fee, so read the order form for those. Moving reps, inventory, and CRM connections takes time, so leave only for a problem the move fixes. ## Related questions - [The best Sendoso alternatives](https://trysincerely.com/alternatives/sendoso): Sendoso alternatives sorted by why you are leaving, cost, gifting you do not need, or measurement doubts, with an honest fit and caveat for each. - [The best Postal alternatives](https://trysincerely.com/alternatives/postal): Four Postal alternatives organized by why you are switching, with honest caveats, public pricing where it exists, and the case for staying put. - [The best Alyce alternatives](https://trysincerely.com/alternatives/alyce): Where to send B2B gifts now that Sendoso owns Alyce. Compare mail and gifting platforms by pricing, address verification, and holdout measurement. - [Best B2B and corporate gifting platforms in 2026](https://trysincerely.com/guides/best-corporate-gifting-platforms): Sendoso, Reachdesk, Goody, Snappy, PFL, Postal, and Sincerely compared on gift type, published price, minimums, and CRM support as of October 2026. - [Sendoso vs Alyce after the acquisition](https://trysincerely.com/compare/sendoso-vs-alyce): Alyce is now part of Sendoso. Compare the old recipient-choice model against Sendoso's current gifting platform to see which structure fits your team. --- Sincerely is personalized direct mail and gifting for B2B revenue teams: postcards, letters, handwritten mail, and gifts, each written for one recipient. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt Listings: https://www.g2.com/products/sincerely and https://www.producthunt.com/products/sincerely