--- title: "Using Salesloft with Sincerely" description: "Sincerely has no native Salesloft integration. Your CRM is the bridge. Here is the honest setup, step by step, and where it falls short." canonical: https://trysincerely.com/integrations/salesloft last_updated: 2026-08-18 --- # Using Salesloft with Sincerely > Sincerely has no native Salesloft integration. Your CRM is the bridge. Here is the honest setup, step by step, and where it falls short. Source: https://trysincerely.com/integrations/salesloft There is no native Salesloft integration in Sincerely today. No connector, no Zapier app, no cadence step that fires a postcard. If a vendor page tells you otherwise, it is wrong. The honest path is the one Salesloft teams already run on: your CRM. Salesloft writes activity and field data to Salesforce or HubSpot, and Sincerely [syncs audiences from Salesforce](https://trysincerely.com/integrations/salesforce) and [HubSpot](https://trysincerely.com/integrations/hubspot) natively. The CRM is the bridge, and it works well because both tools already treat it as the source of truth. ## The working path 1. Confirm Salesloft syncs to your CRM. Salesloft syncs natively to both [Salesforce](https://salesloft.com/products/integrations-partnerships/salesforce/) and [HubSpot](https://marketplace.salesloft.com/partners/crm-sync-for-hubspot), carrying cadence activity, call dispositions, and person fields. That data is what Sincerely reads. One catch: fields like cadence name or step have no native CRM equivalent, so an admin has to create and map them first. 2. Define the trigger in the CRM, not in Salesloft. Pick a field or list membership that marks the moment mail should go out: a cadence completed with no reply, a stage change, a disposition like "no response after 6 touches". 3. Build a Sincerely audience on that CRM segment. Sincerely resolves and USPS-verifies a mailing address for each account before anything prints. Bad addresses drop out instead of bouncing back. 4. Review and approve the pieces. Every piece is written for one recipient from CRM context and researched account facts, and a human approves before anything prints. 5. Read results back in the CRM. Campaigns lock a holdout at launch, so the readout reports lift, not just responses. No CRM in the middle? Export the people from Salesloft as a CSV and [import it directly](https://trysincerely.com/integrations/csv). You lose the automatic refresh, but a one-time send does not need one. There is a third path if your team uses AI agents: Sincerely is an MCP server, so a Claude Code or Cursor agent can build the audience and prepare the campaign from your instructions. Anything that prints still shows a human a confirmation card first. ## What this setup cannot do Be clear about the gaps, because they are real: - Mail is not a native cadence step. A rep cannot click "send postcard" inside Salesloft. The trigger lives in the CRM segment. - Timing is batch, not instant. The audience updates when the CRM segment updates, not the second a Salesloft step completes. - Send status does not appear on the Salesloft timeline unless your CRM activity sync carries it there. If you need mail as a literal in-cadence step with per-rep sending, a gifting platform is the better fit for that specific mechanic. Sendoso, Reachdesk, Alyce, and Postal all publish a direct Salesloft integration that adds sending as a cadence step. The tradeoff: those tools measure responses, not lift. Sincerely's whole point is the locked holdout and an honest answer on whether mail moved pipeline. ## Where mail fits in a Salesloft motion The highest-yield slot is the one email cannot fill: accounts that finished a cadence without a reply. Their inbox said no six times. A physical piece with a researched, account-specific message is a different channel with a different answer rate. The [outbound sequences guide](https://trysincerely.com/guides/direct-mail-in-outbound-sequences) covers sequencing in detail, including this exact play for accounts that went dark. Cost is simple to reason about. A Pilot is $199 one-time for 100 pieces, everything included, which is enough to test the finished-cadence segment before you commit to a plan. Will a native Salesloft integration come? Maybe. It is not here today, and this page will say so until it ships. The CRM bridge is not a workaround, it is the design: one source of truth, no sync conflicts, no second copy of your data. Your CRM already connects Salesloft and Sincerely, and it does the job better than a shallow connector would. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.