---
title: "What to write in a business note: message examples"
description: "Example wording for B2B thank-you notes, follow-ups, and gift notes. One page per moment, each with at least 20 messages written for clients and prospects."
canonical: https://trysincerely.com/messages
last_updated: 2026-10-11
---
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# What to write in a business note: message examples

> Example wording for B2B thank-you notes, follow-ups, and gift notes. One page per moment, each with at least 20 messages written for clients and prospects.

Source: https://trysincerely.com/messages

Each page covers one moment, such as the day after a first meeting, with at least 20 messages to copy and put in your own words. They are written for clients and prospects, so none of them sound like a birthday card.

Sincerely can send any of them genuinely written by hand, on a 4×6 postcard or in a letter, or as the note that ships with a [gift](https://trysincerely.com/gifts). The [formats page](https://trysincerely.com/formats) shows how many credits each format uses.

Each message page below is served as markdown at its URL plus ".md".

## Every page in this collection

- [Client anniversary messages: what to write (32 notes)](https://trysincerely.com/messages/client-anniversary-message): 32 short client anniversary messages for the year a customer signed and for a client contact's own work anniversary, grouped by year and situation. [Markdown](https://trysincerely.com/messages/client-anniversary-message.md)
- [Closed-lost follow-up note: what to write (24 examples)](https://trysincerely.com/messages/closed-lost-follow-up-note): What to write to a buyer who said no or went quiet. 24 short closed-lost follow-up notes, sorted by why you lost, that name what changed and ask small. [Markdown](https://trysincerely.com/messages/closed-lost-follow-up-note.md)
- [Prospecting letter template and 11 cold sales letters](https://trysincerely.com/messages/cold-prospecting-letter): A prospecting letter template in three parts, then 11 cold sales letter examples sorted by situation, each short enough for one handwritten page. [Markdown](https://trysincerely.com/messages/cold-prospecting-letter.md)
- [Congratulations on funding: what to write (25 notes)](https://trysincerely.com/messages/congratulations-on-funding-message): 25 short congratulations notes for a customer, prospect, or founder whose company just raised, written so the money never becomes your sales pitch. [Markdown](https://trysincerely.com/messages/congratulations-on-funding-message.md)
- [Congratulations on a new role: what to write (26 notes)](https://trysincerely.com/messages/congratulations-on-new-role-message): What to write when a client, champion, or prospect starts a new job or gets promoted. 26 short B2B notes that congratulate without pitching. [Markdown](https://trysincerely.com/messages/congratulations-on-new-role-message.md)
- [Apology letter to a customer: what to write (26 examples)](https://trysincerely.com/messages/customer-apology-letter): How to write an apology letter to a B2B customer after an outage, a missed deadline, or a billing error. 23 short notes and 3 full letters. [Markdown](https://trysincerely.com/messages/customer-apology-letter.md)
- [What to write in a customer renewal thank-you note](https://trysincerely.com/messages/customer-renewal-thank-you-note): 30 renewal thank-you notes for B2B customers, from a first renewal to a renewal after a hard year, each short enough to write by hand. [Markdown](https://trysincerely.com/messages/customer-renewal-thank-you-note.md)
- [Event follow-up note: 25 examples after a conference](https://trysincerely.com/messages/event-follow-up-note): What to write after meeting someone at a conference, booth, or dinner. 25 short follow-up notes that recall the actual conversation, sorted by setting. [Markdown](https://trysincerely.com/messages/event-follow-up-note.md)
- [34 holiday card messages for clients](https://trysincerely.com/messages/holiday-card-messages-for-clients): 34 holiday card messages for B2B clients, grouped by relationship, each about the year you actually had and short enough to write by hand. [Markdown](https://trysincerely.com/messages/holiday-card-messages-for-clients.md)
- [How to write a letter to a CEO (10 sample letters)](https://trysincerely.com/messages/letter-to-a-ceo): Keep a letter to a CEO to one page, open with their company, and ask for something their assistant can act on. What happens to CEO mail, plus 10 samples. [Markdown](https://trysincerely.com/messages/letter-to-a-ceo.md)
- [What to write in a thank-you note to a new customer](https://trysincerely.com/messages/new-customer-thank-you-note): 30 thank-you notes for a B2B customer who just signed, grouped by deal size and by who signed, each short enough to write by hand on a postcard. [Markdown](https://trysincerely.com/messages/new-customer-thank-you-note.md)
- [Referral thank-you note: what to write (31 examples)](https://trysincerely.com/messages/referral-thank-you-note): What to write to thank someone for a referral, sorted by who sent it. 31 short notes that say what happened next, each small enough for a handwritten postcard. [Markdown](https://trysincerely.com/messages/referral-thank-you-note.md)
- [Sympathy note to a client: what to write (26 examples)](https://trysincerely.com/messages/sympathy-note-to-a-client): What to write in a sympathy card to a client or business associate. 26 short condolence notes, plus when to send, what not to say, and whether to send a gift. [Markdown](https://trysincerely.com/messages/sympathy-note-to-a-client.md)
- [What to write in a thank-you note after a meeting](https://trysincerely.com/messages/thank-you-note-after-a-meeting): 30 thank-you notes for after a B2B meeting, grouped by who you met, each short enough to be written by hand on a 4x6 postcard. [Markdown](https://trysincerely.com/messages/thank-you-note-after-a-meeting.md)

---

Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout.

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