---
title: "34 holiday card messages for clients"
description: "34 holiday card messages for B2B clients, grouped by relationship, each about the year you actually had and short enough to write by hand."
canonical: https://trysincerely.com/messages/holiday-card-messages-for-clients
last_updated: 2026-10-11
---
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# 34 holiday card messages for clients

> 34 holiday card messages for B2B clients, grouped by relationship, each about the year you actually had and short enough to write by hand.

Source: https://trysincerely.com/messages/holiday-card-messages-for-clients

A good holiday card message for a client names one thing you did together this year, offers a wish that fits any holiday, and stops. "Happy holidays" is safe when you do not know what the client celebrates. The sentence about the year is what makes the card worth opening. If you cannot write that sentence for a client, send them a plain company card or nothing. A generic greeting with a personal tone fools nobody.

![A stack of cream holiday cards under a gold envelope on a dark walnut boardroom table, beside a sprig of evergreen, with empty leather chairs blurred behind.](https://trysincerely.com/images/messages/holiday-card-messages-for-clients.webp)

*A good holiday card message for a client names one thing you did together this year, adds a wish that fits any holiday, and stops.*

This page is the wording. Whether to send cards at all, who should sign them, and when they should arrive are covered in the [business holiday cards guide](https://trysincerely.com/guides/business-holiday-cards).

## How to write a holiday message for a client

Start with the year, not the season. Open the account's notes and look for one moment: a launch, a hard week, a decision they made, a joke from a call. Put that in the first sentence. Put the wish in the second. Do not mention renewals, product news, or a meeting in January. A card that asks for something becomes outreach with a snowflake on it.

Every example below is the message only, and each fits the default writing area of a Sincerely handwritten 4x6 postcard, about three lines, with every field at its longest likely value. Fields look exactly as they do in the Sincerely editor. `{{first_name|there}}` prints the first name, or the fallback after the bar when the record has none. `{{company}}` prints the account name. A `custom.` field is one of your own contact or company fields, and its fallback has to make sense on a card where the field is blank.

## Clients you have worked with for years

You have a lot of history to choose from. Pick something from this year so the card does not read like last year's.

- `{{first_name|Hi}}`, six years in and this was the year you finally let us see the warehouse. Thank you, and happy holidays.
- `{{first_name|Hello}}`, `{{custom.year_highlight|this year's work}}` was a high point for our team. Wishing you a quiet end to the year.
- Hi `{{first_name|there}}`, your notes on our roadmap are still the first ones we read. Thank you for another honest year, and happy holidays.
- `{{first_name|Hi}}`, you have been a client longer than I have been at this company. Thank you for all of it. Enjoy the break.

## Clients who started this year

A client who signed this year gives you maybe eight months to draw on. Pick the first real win: the go-live date, the first report they took to their boss, the call where the pilot became a contract.

- `{{first_name|Hello}}`, last December you were still comparing vendors. This December your team runs `{{custom.workflow|its planning}}` on us.
- `{{first_name|Hi}}`, since `{{custom.start_month|the spring}}` your team has sent more good ideas than we can build. We shipped six. Rest up.
- Hi `{{first_name|there}}`, the go-live call in August is still my favorite meeting of the year. Thank you, and enjoy the holidays.
- `{{first_name|Hello}}`, the rollout in `{{city|your first office}}` went better than either of us planned. Thank you, and happy holidays.

## The people who did the daily work

Project managers, coordinators, and analysts carry most client relationships. They rarely get the card. Send it to them.

- `{{first_name|Hi}}`, thank you for every weekly call this year, including the ones that ran long. Have a restful holiday.
- `{{first_name|Hello}}`, you answered more of our emails than anyone at `{{company}}`. Thank you. I hope you get a real break.
- Hi `{{first_name|there}}`, your shared tracker kept both teams honest all year. Thank you, and happy holidays.
- `{{first_name|Hi}}`, thank you for the patience it took to train our new account manager. She learned a lot from you. Enjoy the season.

## Executives and decision makers

Senior clients see the most cards. Keep yours short, and thank them for a decision rather than for the relationship in general.

- `{{first_name|Hello}}`, thank you for backing the second phase in June. Your team did great things with it. Happy holidays.
- `{{first_name|Hi}}`, in April you told us our first draft was wrong, and you were right. Thank you for that. Wishing you a good break.
- Hi `{{first_name|there}}`, thank you for making time for our quarterly reviews. They kept us pointed at what you cared about.
- `{{first_name|Hello}}`, `{{custom.milestone|this year's milestone}}` happened because you pushed for it. Thank you, and enjoy the holidays.

## Clients you know only a little

Maybe you inherited the account in September, or the client only calls when an invoice looks wrong. Write two short sentences and match the warmth to the relationship you actually have.

- `{{first_name|Hi}}`, I took over your account in `{{custom.handover_month|the fall}}` and have liked every call since. Happy holidays.
- `{{first_name|Hello}}`, our only calls this year were about invoices, and you made both of them painless. Thank you, and happy holidays.
- Hi `{{first_name|there}}`, `{{custom.colleague|my colleague}}` tells me your team is a pleasure to work with. Happy holidays from both of us.

## A client who had a hard year

Layoffs, a lost contract, a rough market. A cheerful card can land badly. Acknowledge the year quietly and wish them a better one.

- `{{first_name|Hi}}`, I know this year asked a lot of your team. Thank you for staying generous with us through it. Wishing you a calmer new year.
- `{{first_name|Hello}}`, you kept every commitment to us during a hard stretch. I hope the break gives you some real rest.
- Hi `{{first_name|there}}`, this was a tough year in your industry and you still made time for us. Thank you. Here is to an easier one.
- `{{first_name|Hi}}`, no cheerful card from us this year, only thanks for staying in touch through a hard one. Take care of yourself.

## Partners, agencies, and referral sources

Partners send you business or share the work. Thank them for the specific introduction or project.

- `{{first_name|Hi}}`, `{{custom.intro|your introduction in March}}` turned into our best new relationship of the year. Happy holidays.
- `{{first_name|Hello}}`, working alongside your team on the `{{custom.project|joint project}}` was a pleasure. Wishing you a good break.
- Hi `{{first_name|there}}`, three of our new clients this year started with your name. Thank you, and enjoy the season.
- `{{first_name|Hi}}`, thank you for being an easy partner in a busy year. I hope your team gets real time off.

## Thanksgiving and New Year cards

Mailing before or after December avoids the pile. The wording shifts a little: gratitude fits late November, and a look forward fits early January.

- `{{first_name|Hello}}`, a Thanksgiving thank-you for the long calls in `{{custom.busy_season|your busy season}}`. They made our year.
- `{{first_name|Hi}}`, I am thankful this year for clients who tell us the truth. You are near the top of that list.
- Hi `{{first_name|there}}`, happy new year. Thank you for everything in the last one. I am looking forward to the work ahead.
- `{{first_name|Hello}}`, a card that missed the December rush on purpose. Thank you for a good year, and happy new year.

## A card from the founder who knows the client

Let the founder sign only for clients they have met. When they have, they should write the line themselves, the way they would say it across a dinner table.

- `{{first_name|Hi}}`, you signed with us when we were four people above a bike shop. I still tell that story. Happy holidays.
- `{{first_name|Hello}}`, I still use the advice you gave me over lunch in `{{city|the spring}}`. Thank you, and have a good break.
- Hi `{{first_name|there}}`, I read every one of your support tickets this year, and the product is better for them. Thank you, and happy holidays.

## Send holiday cards to clients from Sincerely

A Keep in touch campaign in Sincerely is built for this. You set the occasion, such as "the holidays," and every writer reads it when drafting each recipient's card. Keep in touch copy thanks, congratulates, or sends good wishes. It carries no offer and no call to action, and it thanks a client for the relationship only where your records show one. With your CRM connected, the writer can cite the account's won deals and up to three CRM notes, which is where the sentence about the year comes from.

You approve the design and launch the campaign before anything prints. Cards that are genuinely written by hand go out as a 4x6 postcard with a printed address panel, or as a letter in a hand-addressed envelope. A Keep in touch campaign reports what happened descriptively unless you choose to hold some accounts out.

The [holiday customer appreciation playbook](https://trysincerely.com/playbooks/holiday-customer-appreciation) sets the rule for who gets a card, who gets a gift, and who gets nothing. Plan the arrival date with the [holiday mail deadlines guide](https://trysincerely.com/guides/holiday-mail-deadlines), and if a card is not enough for a top client, read the guide to [holiday gifts for clients](https://trysincerely.com/guides/holiday-gifts-for-clients). For the rest of the year, the [customer renewal thank-you notes](https://trysincerely.com/messages/customer-renewal-thank-you-note) and the [notes after a meeting](https://trysincerely.com/messages/thank-you-note-after-a-meeting) follow the same rules.

## Related questions

- [Business holiday cards worth sending](https://trysincerely.com/guides/business-holiday-cards): Business holiday cards work when someone real writes about the actual year and signs their name. A generic greeting with a laser signature does not.
- [Holiday customer appreciation by mail and gift](https://trysincerely.com/playbooks/holiday-customer-appreciation): Plan year-end customer appreciation by mail and gift: decide who gets what, who sends it, and when it arrives.
- [2026 holiday mail deadlines for business cards and gifts](https://trysincerely.com/guides/holiday-mail-deadlines): USPS says mail Christmas cards First-Class by Dec. 17, 2026. Business cards meant for early December go to production in the third week of November.
- [Holiday gifts for clients: a practical program guide](https://trysincerely.com/guides/holiday-gifts-for-clients): Holiday gifts for clients work best when the list is selective, the budget is fixed, the address is verified, and the note names something real.
- [What to write in a customer renewal thank-you note](https://trysincerely.com/messages/customer-renewal-thank-you-note): 30 renewal thank-you notes for B2B customers, from a first renewal to a renewal after a hard year, each short enough to write by hand.
- [Client anniversary messages: what to write (32 notes)](https://trysincerely.com/messages/client-anniversary-message): 32 short client anniversary messages for the year a customer signed and for a client contact's own work anniversary, grouped by year and situation.

---

Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout.

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