--- title: "Direct mail credit pricing" description: "Dollar prices per piece on every plan, and the credit pool behind them." canonical: https://trysincerely.com/pricing last_updated: 2026-10-18 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Direct mail credit pricing > Dollar prices per piece on every plan, and the credit pool behind them. Source: https://trysincerely.com/pricing ## Pilot · $199 one time Up to 100 pieces on 500 non-expiring credits: enough to see the workflow, the writing, and your first responses, and too small for a lift number. Pilot has no top-ups or gifts, and each workspace owner can buy it once. The whole cohort must fit before launch. ## Recurring plans | Plan | Monthly | Credits per month | Annual | Annual per month | Credits per year | Prepaid top-up credit | | ------- | ------: | ----------------: | ------: | ---------------: | ---------------: | --------------------: | | Core | $250 | 650 | $2,700 | $225 | 7,800 | $0.50 | | Starter | $750 | 2,000 | $8,100 | $675 | 24,000 | $0.47 | | Growth | $2,250 | 7,000 | $24,300 | $2,025 | 84,000 | $0.42 | | Scale | $6,000 | 20,000 | $64,800 | $5,400 | 240,000 | $0.39 | One credit pool covers fulfillment, postage, AI, measurement, and operations. Every paid package includes unlimited workspace seats with no per-seat charge. Every workspace can take up to 300 sourced contacts from pre-created lists and the finder; every paid plan, Pilot included, raises that to 100,000. All prices are pretax. An annual plan is one pool for the whole year, billed once and exactly 10% below twelve monthly payments, so a team that sends 300 pieces in March and none in April loses nothing. The annual per-month column is that single payment divided by twelve, shown for comparison with monthly plans. Monthly credits expire at each monthly renewal. Top-up credits are purchased before fulfillment and do not expire. An active recurring plan is required to buy or use them. Pilot, Core, and Starter are self-serve, with Core and Starter on either cadence. Growth and Scale publish their full prices and allowances, but you need to [book a demo](https://trysincerely.com/contact) before purchasing. Enterprise is contact-only and begins with an [Enterprise demo](https://trysincerely.com/contact?plan=enterprise). Every paid package, Pilot included, includes complete pre-created contact lists and up to 100,000 sourced contacts across pre-created lists and the contact finder. The free audit plan can take up to 300; contacts brought from a CRM or a CSV are never counted against either limit. Every paid package includes AI-personalized mail grounded in CRM and researched account facts, genuinely handwritten mail, account-level holdouts with an honest lift readout, unlimited saved designs and hosted landing pages, a custom link domain for response links, unlimited workspace seats with no per-seat charge and role-based approvals, the in-app assistant, and OAuth MCP access. Assistant and MCP use has generous plan-level safeguards rather than being unlimited. Recurring plans get a monthly allowance and the Pilot gets a fixed allowance for the life of the plan. ## Dollars per piece What one piece costs on each plan, at the included credit rate. Every price covers print, postage, writing, address verification, measurement, and operations. Per piece that is more than a print run charges, because the price covers the work around the piece and not only the paper. Monthly plans: | Mail type | Pilot ($199 once) | Core ($250 / month) | Starter ($750 / month) | Growth ($2,250 / month) | Scale ($6,000 / month) | | ------------------------------- | ----------------: | ------------------: | ---------------------: | ----------------------: | ---------------------: | | US 4×6 postcard | $1.99 | $1.92 | $1.88 | $1.61 | $1.50 | | US 6×9 postcard | $2.39 | $2.31 | $2.25 | $1.93 | $1.80 | | US letter | $2.79 | $2.69 | $2.63 | $2.25 | $2.10 | | Canada 4×6 or 6×9 postcard | $3.58 | $3.46 | $3.38 | $2.89 | $2.70 | | Canada letter | $3.98 | $3.85 | $3.75 | $3.21 | $3.00 | | Handwritten US 4×6 postcard | $6.77 | $6.54 | $6.38 | $5.46 | $5.10 | | Handwritten US letter | $12.34 | $11.92 | $11.63 | $9.96 | $9.30 | | Handwritten Canada 4×6 postcard | $9.15 | $8.85 | $8.63 | $7.39 | $6.90 | | Handwritten Canada letter | $14.33 | $13.85 | $13.50 | $11.57 | $10.80 | | Gift + note | Not available | $3.85 | $3.75 | $3.21 | $3.00 | Annual plans: | Mail type | Pilot ($199 once) | Core ($2,700 / year) | Starter ($8,100 / year) | Growth ($24,300 / year) | Scale ($64,800 / year) | | ------------------------------- | ----------------: | -------------------: | ----------------------: | ----------------------: | ---------------------: | | US 4×6 postcard | $1.99 | $1.73 | $1.69 | $1.45 | $1.35 | | US 6×9 postcard | $2.39 | $2.08 | $2.03 | $1.74 | $1.62 | | US letter | $2.79 | $2.42 | $2.36 | $2.03 | $1.89 | | Canada 4×6 or 6×9 postcard | $3.58 | $3.12 | $3.04 | $2.60 | $2.43 | | Canada letter | $3.98 | $3.46 | $3.38 | $2.89 | $2.70 | | Handwritten US 4×6 postcard | $6.77 | $5.88 | $5.74 | $4.92 | $4.59 | | Handwritten US letter | $12.34 | $10.73 | $10.46 | $8.97 | $8.37 | | Handwritten Canada 4×6 postcard | $9.15 | $7.96 | $7.76 | $6.65 | $6.21 | | Handwritten Canada letter | $14.33 | $12.46 | $12.15 | $10.41 | $9.72 | | Gift + note | Not available | $3.46 | $3.38 | $2.89 | $2.70 | The Gift + note price is the orchestration fee for mailing the note. The approved catalog price of the gift is charged on top and must be present in the prepaid gift balance before launch. Handwritten pieces are genuinely written by hand, in the United States and Canada, as 4×6 postcards and letters. ## What the price buys Weigh it against the deal, not the print run. A print run charges for paper and postage. The Sincerely price also covers what a person would otherwise do for each account by hand: the research, the writing, the page behind the QR code, the verified address, and the readout. Per piece it costs more than a print run. Per year it costs a fraction of the gifting platforms competing for the same budget. A printed US 4×6 postcard is $1.92 on Core monthly. As of October 2026 LettrLabs [publishes](https://www.lettrlabs.com/products/pricing) Starter rates from $0.76 for a printed 4×6 postcard and Premium rates from $0.54 with a spend commitment, plus the Premium platform fee. Sincerely includes researched one-to-one copy for each account, verified addresses, account-level holdouts with an honest lift readout, and unlimited workspace seats. Core annual is $2,700 a year. The Reachdesk [pricing page](https://www.reachdesk.com/pricing) says plans start at $20,000 a year as of August 2026, before the gifts themselves. The [full comparison](https://trysincerely.com/vs/reachdesk) is honest about where Reachdesk wins, which is international sending, swag, and e-gifts. For a $50,000 pipeline opportunity, the postage is a rounding error. For a $50 consumer sale it is not, which is why this product is built for named accounts rather than postal routes. ## Credit equivalence Credits are how mixed formats share one pool. Each mail type has a credit weight, so one balance pays for whatever mix you send. On Core monthly a credit works out to about $0.38, so a US 4×6 postcard is about $1.92 per piece. The interactive pricing page folds this table into its mixed-mail calculator: each mail type lists its single-type equivalent and loads it as the mix. The calculator counts the mix against the plan's included credits, quotes prepaid top-up credits only when the mix exceeds the included pool, and names a plan that fits when the mix does not. Shared Plan and Billing interval selectors drive it, starting on Core monthly: | Mail type | Credits each | Term-pool equivalent | | ------------------------------- | -----------: | -------------------: | | US 4×6 postcard | 5 | 130 pieces | | US 6×9 postcard | 6 | 108 pieces | | US letter | 7 | 92 pieces | | Canada 4×6 or 6×9 postcard | 9 | 72 pieces | | Canada letter | 10 | 65 pieces | | Handwritten US 4×6 postcard | 17 | 38 pieces | | Handwritten US letter | 31 | 20 pieces | | Handwritten Canada 4×6 postcard | 23 | 28 pieces | | Handwritten Canada letter | 36 | 18 pieces | | Gift + note | 10 | 65 pieces | Credit equivalents assume the pool contains only that mail type. Gifts require an active recurring plan. Gift + note is priced at 10 credits plus the approved catalog price. That dollar amount must be present in the workspace's prepaid gift balance before launch. Pilot cannot buy or send gifts. ## How credits are used Credits cover print, postage, AI-assisted writing, measurement, and operations. Address verification and correction are included. A piece may draw from the active subscription pool and durable prepaid top-up credits, but its full credit cost must be available before it is reserved. Monthly credits expire at monthly renewal. Annual credits are available for the full paid year and expire at annual renewal. Pilot credits do not expire. Top-up credits and gift funds do not expire, but an active recurring plan is required to use either prepaid balance. Credits have no cash value and are nontransferable. Ordinary subscription credits do not roll over. A vendor-confirmed cancellation restores reserved credits and, for an unfulfilled gift, reserved gift funds. If confirmation arrives after the source term expires, returned subscription credits become a cancellation adjustment valid for 30 days. Unused adjustment credits expire after 30 days. Sincerely does not create negative credit or gift balances and does not invoice overages after fulfillment. A launch or one-off send that does not fit stays blocked until enough prepaid top-up credits or gift funds have been purchased. Campaign preflight shows the exact requirement before launch. ## Fair questions **What does starting free include?** A new workspace starts on the audit plan. You can connect a CRM or upload a CSV, review mailability, build the brand kit, lay out designs, and edit drafts. Nothing can mail until a paid credit package is active. **What happens when a payment is disputed or refunded after use?** Unsubmitted pieces are held immediately without rewriting submitted history. A partial refund, dispute, or refund after any purchased balance has been used may keep fulfillment held until the balance is reconciled. **Can your team run it for us?** Yes. Sincerely's team can run the whole program in a workspace you own, while you approve every piece and every launch. The mail and the service are one subscription, quoted on a call. See [managed direct mail](https://trysincerely.com/managed-direct-mail). **Which providers send the mail?** Sincerely routes printed mail to a print provider by destination and fulfills handwritten mail and gifts. Standard postcards, letters, and handwritten mail all cover the United States and Canada. Gifts cover the United States in full, and 28 of the 46 catalog products also ship to Canada. Routing is independent from credit pricing. **What if the audience is too small for a holdout?** The campaign gets descriptive numbers, honestly labeled. Compatible cohorts with the same playbook, outcome, window, and list logic can build a pooled readout over time. ### What does handwritten mail cost? Handwritten pieces draw from the same prepaid credit pool as every other format. On Core monthly a handwritten US 4×6 postcard is $6.54 and a handwritten US letter is $11.92, and the exact cost of the piece shows before you send it. A printed piece set in a handwriting font is still printed and billed as a printed piece. --- Sincerely is personalized direct mail and gifting for B2B revenue teams: postcards, letters, handwritten mail, and gifts, each written for one recipient. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt Listings: https://www.g2.com/products/sincerely and https://www.producthunt.com/products/sincerely