--- title: "Sincerely vs Alyce" description: "Sendoso acquired Alyce in February 2024. Check current Alyce packaging and renewal terms, then compare recipient-choice gifting with measured B2B mail." canonical: https://trysincerely.com/vs/alyce last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Alyce > Sendoso acquired Alyce in February 2024. Check current Alyce packaging and renewal terms, then compare recipient-choice gifting with measured B2B mail. Source: https://trysincerely.com/vs/alyce Sendoso [acquired Alyce in February 2024](https://www.sendoso.com/resources/blog/alyce-by-sendoso) and subsequently brought recipient-choice experiences into its platform. That establishes the acquisition, rather than the status of every Alyce contract or product package today. Confirm current Alyce availability, renewal terms and any migration requirements with Sendoso. Then compare continuing recipient-choice gifting, moving to another gifting vendor, or using researched B2B mail with holdout measurement. Sincerely serves that last use case. ## What happened to Alyce Alyce's "Power of Choice" model let a recipient accept the proposed gift, exchange it, or donate its value. Sendoso's [February 2024 acquisition announcement](https://www.sendoso.com/resources/blog/alyce-by-sendoso) said neither platform would change immediately. It [launched Recipient Gift Exchange in July 2024](https://www.sendoso.com/resources/blog/the-power-of-recipient-first-marketing). Those announcements do not determine the packaging or renewal options available to a particular customer today. If you were an Alyce customer, your practical choices are: 1. Stay in the Sendoso ecosystem and keep the gifting playbook. 2. Move to another gifting platform such as Reachdesk. Note that Sendoso [also acquired Postal in 2025](https://www.sendoso.com/resources/blog/postal-by-sendoso), so that route leads back to the same company. 3. Rethink the channel and switch to measured direct mail. We compare Sincerely to the first option directly on the [Sincerely vs Sendoso](https://trysincerely.com/vs/sendoso) page. This page covers the third: what changes if you replace gift sends with personalized mail. ## Sincerely vs the Alyce approach | Dimension | Alyce recipient-choice model | Sincerely | | -------------------- | ------------------------------------------ | ----------------------------------------------------- | | Core motion | Gift invitations, recipient picks the gift | Personalized notes, postcards, and letters | | Personalization | Gift choice matched to the person | Copy written per recipient from CRM and account facts | | Formats | Physical gifts, e-gifts, experiences | Standard 4x6 and 6x9 postcards and letters | | Cost per touch | Gift cost plus platform fees | Varies by format; see [pricing](https://trysincerely.com/pricing) | | Pricing transparency | Not published; you talk to sales | Public pricing | | Measurement | Send and engagement tracking | Holdout-based lift with confidence intervals | | Integrations | Broad ecosystem via Sendoso | Salesforce, HubSpot, CSV, MCP agents | ## Where Alyce-style gifting is the better choice Be honest about what gifting does well. If these describe your program, go to [Sendoso](https://sendoso.com) or another gifting platform, not Sincerely: - **You need recipient choice or a global gift marketplace.** Sincerely's [46-item catalog](https://trysincerely.com/gifts) fulfills physical gifts in the United States and Canada, including wine, but the sender chooses the exact item. Use a dedicated gifting platform when the recipient should choose or the destination falls outside those two countries. - **The recipient-choice mechanic works for you.** Letting an executive pick their own gift was Alyce's signature move, and it converts well for high-touch, late-stage deals. - **Reps trigger sends one at a time from the CRM.** Gifting platforms are built for rep-initiated, in-the-moment sends. Sincerely is built for campaigns with an experiment design. - **You run event swag and bulk merchandise.** Warehousing, kitting, and international gift logistics are Sendoso's territory. For a fuller treatment of the gifting-vs-mail tradeoff, see [Sincerely vs gifting platforms](https://trysincerely.com/vs-gifting-platforms). ## Where Sincerely wins - **Cost per touch.** Sincerely publishes current mail and Gift + note terms on [pricing](https://trysincerely.com/pricing). Sendoso quotes platform fees through sales, and total gift-program costs depend on the items, shipping, and services you choose. Compare complete quotes at the same send volume. - **Proof over anecdotes.** Eligible randomized Sincerely campaigns lock a holdout and a primary outcome at launch. Other campaign types use descriptive reporting. Readouts show lift with confidence intervals, and say plainly when a result is not ready. Gifting platforms report sends and redemptions; they rarely prove incrementality. Read [how holdout testing works](https://trysincerely.com/holdout-testing). - **Personalization in the message, not the merchandise.** Sincerely writes each piece for one recipient from CRM context and researched account facts, with your choice of human or automatic review. The relevance lives in the words, and words cost the same at any scale. - **Public pricing.** Sincerely publishes the package and format terms active for the current deployment on the [pricing page](https://trysincerely.com/pricing). No sales call is required to see a number. - **No redemption step for mail.** Gift invitations ask the recipient to accept or claim an offer. Unclaimed offers do not always lose their gift budget: [Sendoso refunds eligible bounced or unopened eGift offers](https://support.sendoso.com/hc/en-us/articles/360046122972-Sendoso-Choice-eGift-FAQs), while opened offers and generated links follow different rules. A mailed letter requires no redemption step. - **A page behind the piece, with nothing to claim.** Each printed postcard and letter can carry a QR code and short link that opens a page Sincerely hosts for the intended recipient, or redirects to your site once Sincerely records the visit. Gift notes carry no link. See [landing pages](https://trysincerely.com/landing-pages). - **Mail and gifts in one campaign.** A gifting platform runs gifts beside your mail. In Sincerely, printed postcards and letters and the [46-gift catalog](https://trysincerely.com/gifts), 28 of them shipping to Canada, share one audience, one suppression list, one budget, and one holdout. Handwritten pieces are genuinely written by hand and photographed before they mail. ## Pricing reality Ask Sendoso for current Alyce packaging and pricing. [Sendoso's pricing page](https://sendoso.com/pricing) lists Starter, Core, Advanced, and Enterprise tiers with no numbers as of August 2026; you talk to sales. On top of the platform fee you pay for the gifts themselves, so total cost depends heavily on what you send. Sincerely publishes the package and format terms active for the current deployment on [pricing](https://trysincerely.com/pricing). You can also start on the free audit plan: connect your CRM, check address mailability, and draft pieces before you pay anything. ## The decision rule If Alyce's recipient-choice gifting was the reason you bought it, ask Sendoso to demonstrate that workflow and explain your current contract options. If your need is researched outreach to named B2B accounts, evaluate measured mail. Eligible randomized Sincerely campaigns estimate lift with a holdout and confidence interval; a small or uncertain result remains uncertain. Choose around the recipient experience, operating needs and measurement your program requires. An acquisition alone does not decide whether you should stay or switch. ## Related questions - [The best Alyce alternatives](https://trysincerely.com/alternatives/alyce): Where to send B2B gifts now that Sendoso owns Alyce. Compare mail and gifting platforms by pricing, address verification, and holdout measurement. - [Reachdesk vs Alyce for global corporate gifting](https://trysincerely.com/compare/reachdesk-vs-alyce): Compare Reachdesk's global gifting operations with Alyce's recipient-choice approach, and confirm current Alyce packaging and renewal options with Sendoso. - [Sendoso vs Alyce after the acquisition](https://trysincerely.com/compare/sendoso-vs-alyce): Alyce is now part of Sendoso. Compare the old recipient-choice model against Sendoso's current gifting platform to see which structure fits your team. - [Sincerely vs Sendoso](https://trysincerely.com/vs/sendoso): Sendoso is a corporate gifting platform. Sincerely is measured B2B direct mail. How to pick between influenced pipeline and account-level holdouts. - [Sincerely vs Postal](https://trysincerely.com/vs/postal): Postal is a gifting and swag marketplace with events and fulfillment. Sincerely runs the mail channel end to end and measures lift. Here is how to pick. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt