--- title: "Sincerely vs Alyce" description: "Alyce was acquired by Sendoso in 2024 and no longer exists as a standalone product. Here is what that means and where former Alyce users should go next." canonical: https://trysincerely.com/vs/alyce last_updated: 2026-08-18 --- # Sincerely vs Alyce > Alyce was acquired by Sendoso in 2024 and no longer exists as a standalone product. Here is what that means and where former Alyce users should go next. Source: https://trysincerely.com/vs/alyce Alyce no longer exists as a standalone product. Sendoso acquired it in February 2024 and now sells it as "Alyce by Sendoso". As of August 2026 the alyce.com domain no longer resolves to a website, so there is no Alyce to buy on its own. The real question is not Sincerely vs Alyce. It is where former Alyce users should go now: to Sendoso, which absorbed Alyce's gifting model, or to a different kind of tool entirely. Sincerely is one of those different tools. It is a direct mail platform for B2B outbound that writes each postcard or letter for one recipient and measures lift against holdouts. ## What happened to Alyce Alyce built a personal-gifting platform around its "Power of Choice" model: you sent a gift invitation, and the recipient picked the gift, swapped it, or donated its value. [Sendoso acquired Alyce in February 2024](https://martech.org/sendoso-acquires-alyce/) and [announced it the same day](https://www.sendoso.com/resources/blog/alyce-by-sendoso). The product still carries the name "Alyce by Sendoso", but it is a line inside Sendoso now, and the standalone Alyce site is offline. If you were an Alyce customer, your practical choices are: 1. Stay in the Sendoso ecosystem and keep the gifting playbook. 2. Move to another gifting platform such as Reachdesk. Note that Sendoso [also acquired Postal in 2025](https://www.sendoso.com/resources/blog/postal-by-sendoso), so that route leads back to the same company. 3. Rethink the channel and switch to measured direct mail. We compare Sincerely to the first option directly on the [Sincerely vs Sendoso](https://trysincerely.com/vs/sendoso) page. This page covers the third: what changes if you replace gift sends with personalized mail. ## Sincerely vs the Alyce approach | Dimension | Alyce model (now inside Sendoso) | Sincerely | | -------------------- | ------------------------------------------ | ----------------------------------------------------- | | Core motion | Gift invitations, recipient picks the gift | Personalized notes, postcards, and letters | | Personalization | Gift choice matched to the person | Copy written per recipient from CRM and account facts | | Formats | Physical gifts, e-gifts, experiences | Handwritten notes, 4x6 and 6x9 postcards, letters | | Cost per touch | Gift cost plus platform fees | $1.00 to $2.00 per piece, print and postage included | | Pricing transparency | Not published; you talk to sales | Public plans from $199 | | Measurement | Send and engagement tracking | Holdout-based lift with confidence intervals | | Integrations | Broad ecosystem via Sendoso | Salesforce, HubSpot, CSV, MCP agents | ## Where Alyce-style gifting is the better choice Be honest about what gifting does well. If these describe your program, go to [Sendoso](https://sendoso.com) or another gifting platform, not Sincerely: - **You need physical gifts.** Sincerely mails postcards, letters, and handwritten notes. It does not fulfill gifts today. A bottle of wine after a closed deal is not a postcard job. - **The recipient-choice mechanic works for you.** Letting an executive pick their own gift was Alyce's signature move, and it converts well for high-touch, late-stage deals. - **Reps trigger sends one at a time from the CRM.** Gifting platforms are built for rep-initiated, in-the-moment sends. Sincerely is built for campaigns with an experiment design. - **You run event swag and bulk merchandise.** Warehousing, kitting, and international gift logistics are Sendoso's territory. For a fuller treatment of the gifting-vs-mail tradeoff, see [Sincerely vs gifting platforms](https://trysincerely.com/vs-gifting-platforms). ## Where Sincerely wins - **Cost per touch.** A personalized letter through Sincerely costs $1.25 to $2.00 past your included pieces. A gift send costs whatever the gift costs, plus platform fees, and no gifting platform publishes that number. The gap decides whether you touch 200 accounts or 2,000. - **Proof over anecdotes.** Every Sincerely campaign locks a holdout and a primary outcome at launch. Readouts show lift with confidence intervals, and say plainly when a result is not ready. Gifting platforms report sends and redemptions; they rarely prove incrementality. Read [how holdout testing works](https://trysincerely.com/holdout-testing). - **Personalization in the message, not the merchandise.** Sincerely writes each piece for one recipient from CRM context and researched account facts, with human approval before anything prints. The relevance lives in the words, and words cost the same at any scale. - **Public pricing.** Plans start at a $199 one-time Pilot with 100 pieces included. Monthly plans run $250 to $3,500. Full details on the [pricing page](https://trysincerely.com/pricing). No per-seat fees, no annual contract to see a number. - **No redemption step.** Gifting asks the recipient to accept, choose, and claim. Anything they leave unclaimed is budget you spent for nothing. A letter lands in the mailbox whether or not they act. ## Pricing reality Alyce never published pricing, and Sendoso still does not. [Sendoso's pricing page](https://sendoso.com/pricing) lists Starter, Core, Advanced, and Enterprise tiers with no numbers as of August 2026; you talk to sales. On top of the platform fee you pay for the gifts themselves, so total cost depends heavily on what you send. Sincerely publishes everything: Pilot at $199 one-time for 100 pieces, Core at $250/month, Starter at $500/month, Growth at $1,500/month, Scale at $3,500/month, each with included pieces and per-piece rates after that. Print and postage are in the price. You can also start on the free audit plan: connect your CRM, check address mailability, and draft pieces before you pay anything. ## The decision rule If Alyce's recipient-choice gifting was the reason you bought it, follow the product into Sendoso and evaluate it there, since the standalone tool is gone. If what you actually wanted was a physical touch that opens doors at target accounts, and you were never sure the gift budget paid for itself, run measured mail instead. Sincerely will tell you, with a holdout and a confidence interval, whether the channel works for you. Alyce is gone; the choice it leaves behind is simple: buy attention with gifts, or earn it with a well-written letter you can prove worked. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.