--- title: "Sincerely vs Click2Mail" description: "Click2Mail is cheap self-serve USPS mailing for one-off jobs. Sincerely runs repeatable, measured B2B campaigns from your CRM. Here is how to pick." canonical: https://trysincerely.com/vs/click2mail last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Click2Mail > Click2Mail is cheap self-serve USPS mailing for one-off jobs. Sincerely runs repeatable, measured B2B campaigns from your CRM. Here is how to pick. Source: https://trysincerely.com/vs/click2mail Click2Mail is a self-serve print-and-mail service for people who need to get a document or postcard into the USPS stream cheaply, once. Sincerely is a direct mail platform for B2B teams who want repeatable campaigns that sync from Salesforce or HubSpot, write a distinct piece for each recipient, and measure lift against a holdout. These are not really rivals. They sit at opposite ends of the same postal system. Click2Mail sells you a mailing. Sincerely sells you a channel: audience, copy, approval, printing, and a readout that tells you whether the mail moved pipeline. ## Quick comparison | Dimension | Click2Mail | Sincerely | | --------------- | -------------------------------------------- | ------------------------------------------------------------------ | | Built for | Small senders, one-off jobs | B2B outbound and ABM teams | | Audience source | Upload a list or connect supported CRMs | Salesforce, HubSpot, CSV, or Sincerely finds businesses for you | | Copy | You supply copy and variable-data fields | Written per recipient from CRM context, human or automatic review | | Design | Use its editor or upload artwork | Brand kit built from your website, generated designs, print proofs | | Response page | You supply the destination links | Hosted page per recipient, or your own site | | Formats | Postcards, letters, and documents you upload | Postcards, letters, handwritten mail, and gifts with a note | | Measurement | Delivery tracking | Holdout-based lift with confidence intervals | | Pricing model | Pay per piece, no subscription | Public packages and usage terms | | Postcard cost | Cents per piece, quoted per job | Varies by package; see [pricing](https://trysincerely.com/pricing) | | Agent access | REST API for your own integration | MCP server any agent can drive | ## Where Click2Mail-style tooling is the better choice Be honest about the job. If any of these describe you, use Click2Mail and keep the difference in your pocket: - **One-off mailings.** You need to send a notice, an invoice batch, or a single promo to a list you already have. Click2Mail exists for exactly this. There is no subscription, no minimum, no setup. - **Tiny budgets.** Click2Mail prices postcards and letters in cents per piece, and Marketing Mail costs less than First-Class. Get a number for your own job from their [cost estimator](https://www.click2mail.com/), since the price turns on format, volume, and postage class. If your entire program is a few hundred dollars, a per-piece service wins on raw cost. - **Print-and-forget.** You do not need attribution. Compliance mail, appointment reminders, and legal notices have no lift question to answer. Paying for measurement you will not read is waste. - **Consumer or local audiences.** Click2Mail handles residential lists and USPS-centric workflows like [Every Door Direct Mail](https://click2mail.com/unaddressed-mail-products/every-door-direct-mail), which it still lists as a product line as of August 2026. Sincerely is built for business addresses and B2B accounts, not neighborhoods. If you just need ink on paper in a mailbox at the lowest price, Click2Mail is the better tool. ## Where Sincerely wins Click2Mail also supports recurring workflows. [Click2Mail Connect](https://connect.click2mail.com/) connects Salesforce, Podio, and Follow Up Boss, while its [variable-data tools](https://developers.click2mail.com/docs/using-mail-merge) create a different document for each recipient from fields you supply. Sincerely adds account research, per-recipient drafting, and account-level experiment reporting around the mailing workflow. - **The audience builds itself.** Sincerely syncs accounts and contacts from [Salesforce or HubSpot](https://trysincerely.com/integrations), or finds businesses, contacts, and addresses from a description of your ideal customer, each address held for review before it can mail. No more exporting, deduping, and re-uploading a CSV every send. - **Every piece is written for one person.** Copy is drafted from CRM context and researched account facts, with your choice of human or automatic review. Click2Mail can personalize documents with mail merge. Your team supplies the message and the data those fields use. - **You learn whether it worked.** Eligible randomized [campaigns](https://trysincerely.com/campaigns) lock an experiment design at launch: a primary outcome, a window, and a holdout percentage. Other campaign types use descriptive reporting. Readouts report lift with confidence intervals and say plainly when a result is not statistically ready. See [how measurement works](https://trysincerely.com/measurement). Click2Mail can tell you a piece was delivered. It cannot tell you it caused a meeting. - **The design starts from your website.** Click2Mail lets you upload artwork or build documents in its editor. Sincerely generates the postcard and letter designs from a brand kit built out of your website, with a print proof to approve before a run goes out. - **The piece has somewhere to land.** Each printed postcard and letter can carry a QR code and short link that opens a page Sincerely hosts for the intended recipient, or redirects to your site once Sincerely records the visit. See [landing pages](https://trysincerely.com/landing-pages). - **Bad addresses die before they cost you.** Addresses are resolved and checked for mailability before printing, and suppression is immediate and global across your workspace. - **Your agents can run it.** Sincerely is an MCP server, so Claude Code or Cursor can build audiences and prepare campaigns. Anything that spends money still shows a human a confirmation card first. - **Gifts when paper is not enough.** Sincerely also sends gifts: 46 physical gifts with a personalized note, prices starting at $49, and the exact price shown before confirmation, in the United States and Canada. See [gifts](https://trysincerely.com/gifts). ## Pricing reality Click2Mail charges per piece, with no subscription and no commitment. Its price depends on format, volume, and whether you choose Marketing Mail or First-Class. Price your own job in its estimator before comparing raw printing and postage costs. Sincerely charges for the whole system and publishes the package and format terms active for the current deployment on [pricing](https://trysincerely.com/pricing). You can start free: connect a CRM, audit mailability, and draft pieces on the audit plan before paying anything. Compare the total program cost at your volume. Click2Mail supports the print job, personalization fields, and CRM automation. Sincerely's package also covers account research, per-recipient writing, address review, and the holdout readout. Whether that additional work pays for itself depends on your campaign's incremental outcomes and their value. ## The decision rule Count your sends. If mail is an errand, something you do once or twice a year from a list you already own, use Click2Mail and pay cents a piece. If mail is a channel, something you run monthly against CRM accounts and have to defend in a pipeline review, use Sincerely, because the expensive part of direct mail was never the postage. Buy Click2Mail when you need a mailing. Buy Sincerely when you need to know the mailing worked. ## Related questions - [Click2Mail vs Vistaprint for mailing services](https://trysincerely.com/compare/click2mail-vs-vistaprint): Click2Mail is better for one-off USPS mail jobs and EDDM. Vistaprint wins when mailing is one part of a broader order for printed brand materials. - [Lob vs Click2Mail for programmatic direct mail](https://trysincerely.com/compare/lob-vs-click2mail): Lob fits mail built into software. Click2Mail fits one-off jobs run in a browser. Pick infrastructure or a standalone mailing tool. - [Sincerely vs Vistaprint mailing services](https://trysincerely.com/vs/vistaprint): Vistaprint mailing services print and mail one postcard design to a local list by First-Class Mail. Sincerely runs measured B2B mail campaigns. - [Sincerely vs EDDM (Every Door Direct Mail)](https://trysincerely.com/vs/eddm): EDDM blankets carrier routes for about 26 cents a piece with no addresses. Sincerely targets named B2B accounts. Here is when each one wins. - [The best Click2Mail alternatives](https://trysincerely.com/alternatives/click2mail): Click2Mail alternatives sorted by why you are leaving: a developer API, CRM-triggered campaigns, print-shop ordering, or measured B2B mail and gifts. ## More on Click2Mail - [Postalytics vs Click2Mail for CRM and document mail](https://trysincerely.com/compare/postalytics-vs-click2mail): Postalytics runs marketing sequences in Salesforce. Click2Mail handles flexible document jobs with fee-free CRM connections. - [PostGrid vs Click2Mail for programmatic mail workflows](https://trysincerely.com/compare/postgrid-vs-click2mail): Choose PostGrid for standalone address tools and multi-country networks; choose Click2Mail for USPS document variety and office-integrated workflows. - [Stannp vs Click2Mail for PDF-to-mail workflows](https://trysincerely.com/compare/stannp-vs-click2mail): Stannp prints from a virtual printer driver. Click2Mail accepts PDF, email, and API submissions. Choose by how your CRM exports mail. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt