--- title: "Sincerely vs Click2Mail" description: "Click2Mail is cheap self-serve USPS mailing for one-off jobs. Sincerely runs repeatable, measured B2B campaigns from your CRM. Here is how to pick." canonical: https://trysincerely.com/vs/click2mail last_updated: 2026-08-18 --- # Sincerely vs Click2Mail > Click2Mail is cheap self-serve USPS mailing for one-off jobs. Sincerely runs repeatable, measured B2B campaigns from your CRM. Here is how to pick. Source: https://trysincerely.com/vs/click2mail Click2Mail is a self-serve print-and-mail service for people who need to get a document or postcard into the USPS stream cheaply, once. Sincerely is a direct mail platform for B2B teams who want repeatable campaigns that sync from Salesforce or HubSpot, write a distinct piece for each recipient, and measure lift against a holdout. These are not really rivals. They sit at opposite ends of the same postal system. Click2Mail sells you a mailing. Sincerely sells you a channel: audience, copy, approval, printing, and a readout that tells you whether the mail moved pipeline. ## Quick comparison | Dimension | Click2Mail | Sincerely | | --------------- | ------------------------------- | --------------------------------------------------------------- | | Built for | Small senders, one-off jobs | B2B outbound and ABM teams | | Audience source | You upload a list | Salesforce, HubSpot, CSV, or Sincerely finds businesses for you | | Copy | You bring a finished design | Written per recipient from CRM context, human-approved | | Measurement | Delivery tracking | Holdout-based lift with confidence intervals | | Pricing model | Pay per piece, no subscription | Plans from $199 one-time pilot to $3,500/month | | Postcard cost | Cents per piece, quoted per job | $1.00 to $1.75 depending on plan tier | | Agent access | No | MCP server any agent can drive | ## Where Click2Mail-style tooling is the better choice Be honest about the job. If any of these describe you, use Click2Mail and keep the difference in your pocket: - **One-off mailings.** You need to send a notice, an invoice batch, or a single promo to a list you already have. Click2Mail exists for exactly this. There is no subscription, no minimum, no setup. - **Tiny budgets.** Click2Mail prices postcards and letters in cents per piece, and Marketing Mail costs less than First-Class. Get a number for your own job from their [cost estimator](https://www.click2mail.com/), since the price turns on format, volume, and postage class. If your entire program is a few hundred dollars, a per-piece service wins on raw cost. - **Print-and-forget.** You do not need attribution. Compliance mail, appointment reminders, and legal notices have no lift question to answer. Paying for measurement you will not read is waste. - **Consumer or local audiences.** Click2Mail handles residential lists and USPS-centric workflows like [Every Door Direct Mail](https://click2mail.com/unaddressed-mail-products/every-door-direct-mail), which it still lists as a product line as of August 2026. Sincerely is built for business addresses and B2B accounts, not neighborhoods. If you just need ink on paper in a mailbox at the lowest price, Click2Mail is the better tool. ## Where Sincerely wins The moment mail becomes a channel you run every month, the job changes. Now the hard parts are upstream and downstream of printing, and Click2Mail does none of them. - **The audience builds itself.** Sincerely syncs accounts and contacts from [Salesforce or HubSpot](https://trysincerely.com/integrations), or finds businesses with verified addresses from a description of your ideal customer. No more exporting, deduping, and re-uploading a CSV every send. - **Every piece is written for one person.** Copy is drafted from CRM context and researched account facts, then a human approves it before anything prints. With Click2Mail, you upload one static design for everyone. - **You learn whether it worked.** Every [campaign](https://trysincerely.com/campaigns) locks an experiment design at launch: a primary outcome, a window, and a holdout percentage. Readouts report lift with confidence intervals and say plainly when a result is not statistically ready. See [how measurement works](https://trysincerely.com/measurement). Click2Mail can tell you a piece was delivered. It cannot tell you it caused a meeting. - **Bad addresses die before they cost you.** Addresses are resolved, scored, and USPS-verified before printing, and suppression is immediate and global across your workspace. - **Your agents can run it.** Sincerely is an MCP server, so Claude Code or Cursor can build audiences and prepare campaigns. Anything that spends money still shows a human a confirmation card first. ## Pricing reality Click2Mail is pure pay-per-piece, with no subscription and no commitment. We cannot quote its rates here with confidence: as of August 2026 its site returns an error to automated requests, and the number you pay depends on format, volume, and whether you choose Marketing Mail or First-Class. Price your own job in their estimator. What is safe to say is the shape: Click2Mail sells postage plus print in cents per piece, and for raw postage-plus-print nobody in this comparison beats them. Sincerely charges for the whole system. The [Pilot is $199 one-time](https://trysincerely.com/pricing) for 100 pieces, all included. Core is $250/month with 150 pieces included, Starter is $500/month with 350, Growth is $1,500/month with 1,300, and Scale is $3,500/month with 3,700. Past the included pieces, 4x6 postcards run $1.75 down to $1.00 by tier, and letters $2.00 down to $1.25, print and postage included. Unused pieces roll over up to one extra month, and there is no per-seat pricing. You can start free: connect a CRM, audit mailability, and draft pieces on the audit plan before paying anything. So a Sincerely postcard costs several times a Click2Mail postcard. That premium buys the audience sync, per-recipient writing, address verification, and the lift readout. If those solve a problem you have, the math favors Sincerely fast; one incremental meeting usually covers a month. If they do not, the premium is just a premium. ## The decision rule Count your sends. If mail is an errand, something you do once or twice a year from a list you already own, use Click2Mail and pay cents a piece. If mail is a channel, something you run monthly against CRM accounts and have to defend in a pipeline review, use Sincerely, because the expensive part of direct mail was never the postage. Buy Click2Mail when you need a mailing. Buy Sincerely when you need to know the mailing worked. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.