--- title: "Sincerely vs EDDM (Every Door Direct Mail)" description: "EDDM blankets carrier routes for about 26 cents a piece with no addresses. Sincerely targets named B2B accounts. Here is when each one wins." canonical: https://trysincerely.com/vs/eddm last_updated: 2026-08-18 --- # Sincerely vs EDDM (Every Door Direct Mail) > EDDM blankets carrier routes for about 26 cents a piece with no addresses. Sincerely targets named B2B accounts. Here is when each one wins. Source: https://trysincerely.com/vs/eddm If you want to blanket a neighborhood for about 26 cents a piece, use EDDM. If you want to reach specific companies and specific people at those companies, use [Sincerely](https://trysincerely.com/), because EDDM cannot address a piece to anyone. These two tools barely compete. EDDM (Every Door Direct Mail) is a USPS program, not a company. You pick carrier routes on a map, and USPS delivers your flyer to every mailbox on those routes. Sincerely is a direct mail platform for B2B outbound: it syncs accounts from Salesforce, HubSpot, or CSV, writes each piece for one recipient, and measures lift against holdouts. The overlap is only the mailbox. ## Quick comparison | Dimension | EDDM | Sincerely | | ---------------- | ---------------------------------- | -------------------------------------- | | Targeting | Every address on a carrier route | Named accounts and contacts | | Addresses needed | None | Resolved and USPS-verified per contact | | Personalization | One design for everyone | Written per recipient from CRM context | | Measurement | None built in | Holdouts, lift, confidence intervals | | Postage cost | About $0.26 per piece, print extra | $1.00 to $2.00 per piece, all included | | Best for | Local consumer businesses | B2B sales and marketing teams | ## Where EDDM is the better choice EDDM wins whenever your customer is "everyone who lives near me." Be honest about whether that is you. - **Local service businesses.** A pizza shop, dentist, landscaper, or gym should not pay for account targeting. Every household within two miles is a prospect. EDDM Retail postage is $0.26 per piece as of August 2026, per the [USPS EDDM page](https://www.usps.com/business/every-door-direct-mail.htm). Nothing addressed comes close to that price. - **No mailing list, no problem.** EDDM needs zero addresses. You pick routes in the online tool, filter roughly by Census data like age or income, and USPS handles delivery. If you have no list and no CRM, that removes your biggest obstacle. - **Grand openings and local announcements.** When the message is "we exist, we are here," saturation is the point. You can send 200 to 5,000 pieces per day per ZIP code without a mailing permit. - **Raw cost per impression.** At postage plus print, EDDM delivers a physical impression cheaper than almost any channel, physical or digital. If you run a local consumer business, stop reading and go use EDDM. It is the right tool. ## Where Sincerely wins For B2B, EDDM is not a cheaper option. It is a non-option, for three structural reasons. **No targeting.** EDDM addresses mail "Postal Customer." You cannot pick a company, let alone a VP of Sales at that company. Your target account's office sits on a carrier route with hundreds of homes and unrelated businesses. You pay to mail all of them to maybe reach one, and the piece still lands in a general mail pile with no name on it. Sincerely starts from your account list, or [finds businesses and verified addresses](https://trysincerely.com/campaigns) from a description of your ideal customer, and every address is resolved and USPS-verified before printing. **No personalization.** Every EDDM piece is identical, which is fine for a pizza coupon and fatal for outbound. A B2B piece works when it proves you did your homework: the recipient's name, their company, a fact about their situation. Sincerely writes every piece for one recipient from CRM context and researched account facts, and a human approves it before anything prints. More on why that matters in [the writing approach](https://trysincerely.com/writing). **No measurement.** EDDM gives you a delivery receipt, not results. You cannot know whether the mail did anything, because everyone got it and nobody is in a control group. Sincerely locks an experiment design at launch: primary outcome, window, holdout percentage. Readouts show lift against account-level holdouts with confidence intervals, and say plainly when a result is not statistically ready. See [how measurement works](https://trysincerely.com/measurement). There is no workaround here. You cannot bolt targeting onto a saturation product. The 26 cent price only exists because USPS skips the addressing entirely. ## Pricing reality **EDDM:** postage is $0.26 per piece for EDDM Retail as of August 2026 ([USPS Notice 123](https://pe.usps.com/cpim/ftp/manuals/dmm300/Notice123.pdf)). Add printing from any commercial printer, plus your design time and the drop-off at the post office. MPA puts an EDDM postcard at [$0.30 to $0.55 all in](https://www.mailpro.org/post/how-much-does-direct-mail-cost/). **Sincerely:** plans start with a $199 one-time Pilot that includes 100 pieces. Core is $250 per month with 150 pieces included. Growth is $1,500 per month with 1,300 included. Past included pieces, 4x6 postcards run $1.00 to $1.75 depending on plan, and letters $1.25 to $2.00. Print, postage, and address verification are all included, with no per-seat pricing. Full details on [the pricing page](https://trysincerely.com/pricing). Yes, a Sincerely piece costs several times an EDDM piece. That is the wrong comparison. Compare cost per piece that reaches a person you actually want to reach. One targeted piece to a decision maker at a named account beats a thousand anonymous flyers scattered across a carrier route, and only one of the two can report lift. ## The decision rule Sell to a neighborhood, use EDDM. Sell to a named account list, use Sincerely. If you are unsure which one you are, ask whether you could write down the companies you want as customers. If you can write the list, saturation mail wastes almost every piece. EDDM answers "how do I reach everyone nearby." Sincerely answers "how do I reach exactly these accounts, and prove it worked." --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.