--- title: "Sincerely vs Handwrytten" description: "Sincerely's handwritten notes are fulfilled by Handwrytten. So the real question is whether to buy the cards direct or run them inside a campaign platform." canonical: https://trysincerely.com/vs/handwrytten last_updated: 2026-08-18 --- # Sincerely vs Handwrytten > Sincerely's handwritten notes are fulfilled by Handwrytten. So the real question is whether to buy the cards direct or run them inside a campaign platform. Source: https://trysincerely.com/vs/handwrytten One disclosure before the short answer: Sincerely mails handwritten notes to US addresses, and Handwrytten's pen robots write them. Handwrytten is Sincerely's handwriting partner. So this is not two ways of making ink. It is two ways of buying it. Buy Handwrytten direct if you just want cards, because retail is cheaper, there is no platform fee, and the account is yours. Use Sincerely if you want those same cards inside audience building, per-recipient writing, campaigns that also run postcards and letters, and a holdout that says whether the mail moved pipeline. These are different layers of the same stack. Handwrytten sells handwriting as a product: robots holding real pens write your message on real cards, one card at a time or through their API. Sincerely sells outcomes: it builds an audience from your CRM or from a description of your ideal customer, writes each piece for one recipient, mails it as a handwritten note, a postcard, or a letter, and tells you whether the campaign moved pipeline. ## Quick comparison | Dimension | Handwrytten | Sincerely | | ----------------- | ------------------------------------------------ | ------------------------------------------------------------------ | | Core product | Robot-written handwritten cards | Personalized B2B mail campaigns | | Handwriting today | Yes, real pen on paper | Yes, US addresses, fulfilled by Handwrytten | | Formats | Cards, with inserts and gift cards | Handwritten notes, 4x6 and 6x9 postcards, letters | | Copy | You write it, or use templates | Written per recipient from CRM context, human-approved | | Audience building | You bring the list | CRM sync, CSV, or Sincerely finds and verifies businesses | | Measurement | QR code tracking | Locked experiment design, holdouts, lift with confidence intervals | | Pricing model | Per card plus postage, subscriptions discount it | Per card on your plan for notes, included pieces for print | | API and agents | REST API on business plans | [MCP server](https://trysincerely.com/integrations/mcp-agents) for any MCP agent | | Best at | Low-volume, high-warmth touches | Measured campaigns at volume | ## Where Handwrytten is the better choice Be clear about the biggest one first. If cards are the whole job, buy Handwrytten direct. Sincerely routes handwriting to Handwrytten and charges for the platform wrapped around it, so going to the source is the cheaper path to the same ink. At retail you buy a single card with no commitment, and you own the account and the relationship. Handwrytten also wins when: - You send low volumes of thank-you notes. A sales rep sending five cards a month does not need a campaign platform. Handwrytten's per-card model fits that shape exactly. - You run an ecommerce brand. Post-purchase thank-you cards, review requests, and win-back notes are Handwrytten's home turf. As of August 2026, its [Shopify integration](https://www.handwrytten.com/integrations/shopify/) fires cards on triggers like a first purchase, an order over a set size, or a purchase anniversary. - You want the card itself and nothing around it. Custom card designs, gift card inserts, and one-off consumer sends are Handwrytten's product, not Sincerely's. Our [guide to handwritten mail in B2B](https://trysincerely.com/guides/handwritten-mail-b2b) covers when the format earns its cost. - You need one-off sends with no commitment. Handwrytten lets you buy a single card at retail. Sincerely's cheapest paid entry is the $199 Pilot. ## Where Sincerely wins Sincerely wins when the job is a measured B2B campaign, not a card. - Personalization is researched, not mail-merged. Every piece is written for one recipient from CRM context and account facts, with human approval before anything prints. Handwrytten writes what you give it; Sincerely does the writing. - Audience building is part of the product. Sync Salesforce or HubSpot, upload a CSV, or describe your ideal customer and Sincerely finds businesses with verified addresses. With Handwrytten, the list is your problem. - One campaign, three formats. A handwritten note to the twenty accounts that deserve one, letters to the next hundred, postcards to the rest, all on the same audience with the same suppression rules and one invoice. Buying direct means running the handwriting program beside your print program instead of inside it. - Measurement is the point. Campaigns lock an experiment design at launch: primary outcome, window, holdout percentage. Readouts report lift against account-level [holdouts](https://trysincerely.com/holdout-testing) with confidence intervals, and say plainly when a result is not statistically ready. QR scans and CRM matchback are labeled as evidence or inference honestly. Handwrytten gives you QR tracking; that tells you about scans, not incremental pipeline. - Address hygiene is built in. Every address is resolved, scored, and USPS-verified before printing, on every plan. Suppression is immediate and global. - Print prices include postage. Sincerely's postcard and letter prices include print and postage. Handwrytten bills postage separately at USPS rates. ## Pricing reality Handwrytten, as of August 2026: cards retail at $3.75, with volume and plan discounts down to $1.19. Business plans run Pro at $449/month plus $1.99 per card, Enterprise at $649/month plus $1.49, Elite at $849/month plus $1.29, and Agency at $2,499/month plus $1.19. Consumer subscriptions run Silver at $100/month for 24 cards, Gold at $200 for 50, and Platinum at $382 for 100. Postage is billed separately at the current USPS rate. Details are on [Handwrytten's pricing page](https://www.handwrytten.com/pricing/). Sincerely: Pilot is $199 one-time for 100 pieces, everything included. Core is $250/month with 150 pieces included, Starter $500/month with 350, Growth $1,500/month with 1,300, Scale $3,500/month with 3,700. Past the included pieces, 4x6 postcards run $1.75 down to $1.00 by tier, and letters $2.00 down to $1.25, print and postage included. Handwritten notes are priced per card on your plan, and that per-card rate falls at every plan step; the exact number for your plan shows in the app. Unused pieces roll over up to one extra month, and there is no per-seat pricing. Full detail is on [the pricing page](https://trysincerely.com/pricing). You can also start free: connect a CRM, audit mailability, and draft pieces before paying anything. Rough math on the two routes to the same card: direct, you pay Handwrytten's per-card rate plus postage, plus a monthly business plan if you want the discounted rate. Through Sincerely, you pay one per-card rate on your plan and no second vendor contract. Neither is dramatically cheaper than the other at mid volume. The real difference is not per-unit cost. It is what surrounds the unit: list building, researched copy, orchestration next to print, and a lift readout. ## The decision rule Ask one question: do you want cards, or a campaign? If someone just needs pen-written notes going out, buy Handwrytten direct and skip the platform fee. If you need handwritten notes, postcards, and letters aimed at one target account list, written per recipient, and measured against a holdout, run them through Sincerely and let Handwrytten do what it already does well underneath. Handwrytten sells the handwriting. Sincerely sells the campaign around it, and the evidence that it worked. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.