--- title: "Sincerely vs Handwrytten: pricing and fit" description: "Handwrytten cards retail at $3.75 plus postage, and business plans start at $449 a month. Here is when to buy direct and when to use Sincerely." canonical: https://trysincerely.com/vs/handwrytten last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Handwrytten: pricing and fit > Handwrytten cards retail at $3.75 plus postage, and business plans start at $449 a month. Here is when to buy direct and when to use Sincerely. Source: https://trysincerely.com/vs/handwrytten Buy Handwrytten direct if you just want cards, because retail is cheaper, there is no platform fee, and the account is yours. As of September 2026, Handwrytten cards retail at $3.75 plus postage, and business plans start at $449 a month. Use Sincerely for audience building, per-recipient writing, standard postcard and letter campaigns, and a holdout that says whether the mail moved pipeline. Sincerely has retired its Handwrytten route. Sincerely's handwritten 4x6 postcards and letters are genuinely written by hand and photographed before they mail. The studio shows a handwriting preview before you send, but a person writes the piece, so letter shapes and line breaks will vary. These are different layers of the stack. Handwrytten sells handwriting as a product: robots holding real pens write your message on cards, one card at a time or through its API. Sincerely builds an audience from your CRM or from a description of your ideal customer, writes each piece for one recipient, and tells you whether the campaign moved pipeline. ## Quick comparison | Dimension | Handwrytten | Sincerely | | ----------------- | ------------------------------------------------ | ------------------------------------------------------------------ | | Core product | Robot-written handwritten cards | Personalized B2B mail campaigns | | Handwriting today | Robot-written real-pen cards | Genuinely written by hand | | Response page | None | Hosted page per recipient, or your own site | | Formats | Cards, with inserts and gift cards | Printed and handwritten postcards and letters | | Copy | You write it, or use templates | Written per recipient from CRM context, human-approved | | Audience building | You bring the list | CRM sync, CSV, or Sincerely finds and verifies businesses | | Measurement | QR code tracking | Locked experiment design, holdouts, lift with confidence intervals | | Pricing model | Per card plus postage, subscriptions discount it | Current package terms are on [pricing](https://trysincerely.com/pricing) | | API and agents | REST API on business plans | [MCP server](https://trysincerely.com/integrations/mcp-agents) for any MCP agent | | Best at | Low-volume, high-warmth touches | Measured campaigns at volume | ## Where Handwrytten is the better choice Be clear about the biggest one first. If cards are the whole job, buy Handwrytten direct. Sincerely charges for the platform wrapped around production, while Handwrytten sells the card itself. At retail you buy a single card with no commitment, and you own the account and the relationship. Handwrytten also wins when: - You send low volumes of thank-you notes. A sales rep sending five cards a month does not need a campaign platform. Handwrytten's per-card model fits that shape exactly. - You run an ecommerce brand. Post-purchase thank-you cards, review requests, and win-back notes are Handwrytten's home turf. As of August 2026, its [Shopify integration](https://www.handwrytten.com/integrations/shopify/) fires cards on triggers like a first purchase, an order over a set size, or a purchase anniversary. - You want the card itself and nothing around it. Custom card designs, gift card inserts, and one-off consumer sends are Handwrytten's product, not Sincerely's. Our [guide to handwritten mail in B2B](https://trysincerely.com/guides/handwritten-mail-b2b) covers when the format earns its cost. - You need one-off sends with no commitment. Handwrytten lets you buy a single card at retail. Sincerely's current entry terms are on [pricing](https://trysincerely.com/pricing). ## Where Sincerely wins Sincerely wins when the job is a measured B2B campaign, not a card. - Personalization is researched, not mail-merged. Every piece is written for one recipient from CRM context and account facts, with human approval before anything prints. Handwrytten writes what you give it; Sincerely does the writing. - Audience building is part of the product. Sync Salesforce or HubSpot, upload a CSV, or describe your ideal customer and Sincerely finds businesses, contacts, and addresses, each address held for review before it can mail. With Handwrytten, the list is your problem. - One campaign, three formats. Handwritten notes to the twenty accounts that deserve one, letters to the next hundred, postcards to the rest, all on the same audience with the same suppression rules and prepaid credit balance. Buying direct means running the handwriting program beside your print program instead of inside it. - Measurement is the point. Eligible randomized campaigns lock an experiment design at launch: primary outcome, window, holdout percentage. Other campaign types use descriptive reporting. Readouts report lift against account-level [holdouts](https://trysincerely.com/holdout-testing) with confidence intervals, and say plainly when a result is not statistically ready. QR scans and CRM matchback are labeled as evidence or inference honestly. Handwrytten gives you QR tracking; that tells you about scans, not incremental pipeline. - The page behind the piece is Sincerely's job. Handwrytten tracks a QR code to wherever you point it. Each printed postcard and letter can carry a QR code and short link that opens a page Sincerely hosts for the intended recipient, or redirects to your site once Sincerely records the visit. Handwritten pieces leave both off by default. See [landing pages](https://trysincerely.com/landing-pages). - Address hygiene is built in. Every address is resolved and checked for mailability before printing, on every plan. US addresses use USPS delivery-point checks; Canadian addresses use Canada Post verification. Suppression is immediate and global. - Print prices include postage. Sincerely's postcard and letter prices include print and postage. Handwrytten bills postage separately at USPS rates. ## Pricing reality Handwrytten, as of September 2026: cards retail at $3.75, with volume and plan discounts down to $1.19. Business plans run Pro at $449/month plus $1.99 per card, Enterprise at $649/month plus $1.49, Elite at $849/month plus $1.29, and Agency at $2,499/month plus $1.19. Paying annually lowers the monthly fee to $374, $540, $707, and $2,082. Consumer subscriptions run Silver at $100/month for 24 cards, Gold at $200 for 50, and Platinum at $382 for 100. Postage is billed separately at the current USPS rate. Details are on [Handwrytten's pricing page](https://www.handwrytten.com/pricing/). Sincerely publishes the package and format terms active for the current deployment on the [pricing page](https://trysincerely.com/pricing). Rough math: direct, you pay Handwrytten's per-card rate plus postage, plus a monthly business plan if you want the discounted rate. Sincerely does not sell that card on its own. Its [pricing](https://trysincerely.com/pricing) covers standard mail, gifts, and handwritten postcards and letters, each at a published credit weight. The platform difference is what surrounds the unit: list building, researched copy, orchestration next to print, and a lift readout. ## The decision rule Ask one question: do you want cards, or a campaign? If someone just needs robot-written notes going out, buy Handwrytten direct and skip the platform fee. If you need printed postcards and letters aimed at one target account list, written per recipient, and measured against a holdout, run them through Sincerely. Handwrytten sells the handwriting. Sincerely sells the campaign around it, and the evidence that it worked. ## Related questions - [Handwrytten vs IgnitePOST for handwritten cards](https://trysincerely.com/compare/handwrytten-vs-ignitepost): Handwrytten suits direct card buying and plan choice. IgnitePOST suits ecommerce triggers with postage built into the price. - [Sincerely vs IgnitePOST](https://trysincerely.com/vs/ignitepost): IgnitePOST mails robot handwritten cards at scale. Sincerely runs measured B2B direct mail campaigns. Which fits depends on what you need mail to do. - [Sincerely vs Simply Noted: pricing and fit](https://trysincerely.com/vs/simply-noted): Simply Noted charges $2.76 a folded card at 100 credits and $0.84 at 50,000, plus $0.82 postage. Here is when it beats Sincerely and when it does not. - [Sincerely vs Scribeless](https://trysincerely.com/vs/scribeless): Scribeless mails handwriting-style notes from the US, UK, Canada, and Europe. Sincerely runs B2B postcards and letters with holdout measurement. How to choose. - [The best Handwrytten alternatives](https://trysincerely.com/alternatives/handwrytten): Five Handwrytten alternatives for teams switching due to pricing, API limits, B2B address quality, or lack of campaign measurement. ## More on Handwrytten - [Handwrytten vs Inkpact for handwritten outreach](https://trysincerely.com/compare/handwrytten-vs-inkpact): Handwrytten robots write cards at published US prices. Inkpact's human scribes write for retail brands at 100+ notes a month. Which fits B2B outreach. - [Handwrytten vs LettrLabs for handwritten direct mail](https://trysincerely.com/compare/handwrytten-vs-lettrlabs): Handwrytten fits premium one-off cards and inserts. LettrLabs fits local targeting, consumer automation, and lower unit prices. - [Handwrytten vs Lob for automated direct mail](https://trysincerely.com/compare/handwrytten-vs-lob): Handwrytten automates robot-written cards. Lob automates printed postcards and letters at volume. Choose by format, volume, and who builds it. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt