--- title: "Sincerely vs PFL" description: "PFL is enterprise tactile marketing automation with kitting and fulfillment. Sincerely is self-serve, per-recipient written mail with measurement. Here is how to choose." canonical: https://trysincerely.com/vs/pfl last_updated: 2026-08-18 --- # Sincerely vs PFL > PFL is enterprise tactile marketing automation with kitting and fulfillment. Sincerely is self-serve, per-recipient written mail with measurement. Here is how to choose. Source: https://trysincerely.com/vs/pfl Choose PFL if you are an enterprise team that needs branded kits, complex fulfillment, and mail triggered from Salesforce Marketing Cloud or Marketo at scale. Choose Sincerely if you want to send written, personalized mail to specific accounts this week, measure lift against a holdout, and never sit through an enterprise sales cycle. These are different products that happen to share a mailbox. As of August 2026, [PFL's homepage](https://www.pfl.com) describes the company as a Vomela company and a printing and mailing partner of almost 30 years, offering 25+ mail formats at batch sizes from hundreds to millions. It sells tactile marketing automation: dimensional mailers, branded merch, warehousing, and kitting, wired into enterprise marketing clouds. Sincerely sells one thing: mail written for one recipient from CRM context, approved by a human, printed and measured like an experiment. ## Quick comparison | Dimension | PFL | Sincerely | | --------------- | ----------------------------------------------------- | ---------------------------------------------------- | | Core product | Tactile marketing automation, kitting, fulfillment | Per-recipient written mail with measurement | | Formats | 25+ formats, dimensional mailers, branded kits | Handwritten notes, 4x6 and 6x9 postcards, letters | | Personalization | Variable data printing from templates | Each piece written for one recipient | | Integrations | Salesforce Marketing Cloud, Marketo, Iterable, Oracle | Salesforce, HubSpot, CSV, MCP agents | | Buying process | Sales cycle, custom quote, implementation project | Self-serve, free audit plan, no card to start | | Measurement | Campaign tracking and ROI reporting | Locked holdout experiments with confidence intervals | | Pricing | Not published, talk to sales | Published, from $199 one-time | | Scale | Hundreds to millions of pieces | Up to 25,000 pieces per month on Scale | ## Where PFL is the better choice Be honest about what you are buying. PFL wins in three cases: - **Enterprise kitting and fulfillment.** If your campaign is a branded box with a hoodie, a booklet, and a gadget, you need a company that warehouses inventory, assembles kits, and ships them. That is PFL's core business. Sincerely does not do kitting at all. - **Complex formats.** PFL runs 25+ formats, including dimensional mailers. Sincerely runs three: postcards and letters through Lob, and handwritten notes through Handwrytten. If the format is the strategy, PFL is your vendor. - **Enterprise marketing cloud orchestration.** PFL plugs mail into Salesforce Marketing Cloud, Marketo, Iterable, and Oracle journeys at millions-of-pieces scale. If your mail must fire from an existing enterprise journey builder, PFL fits that world. Sincerely integrates with Salesforce and HubSpot for audience sync, not with marketing cloud journey tools. If those describe you, and you have the budget and the time for an enterprise implementation, buy PFL. ## Where Sincerely wins - **The message, not the merch.** PFL personalizes with variable data: your name and company merged into a template. Sincerely writes each piece for one recipient from CRM context and researched account facts, with human approval before anything prints. When the goal is a message that reads like someone did their homework, templates lose. - **Speed to first send.** Sincerely is self-serve. Start on a free audit plan, connect a CRM, draft pieces, then pick a plan when you are ready to mail. A Pilot is $199 one-time for 100 pieces. No sales call, no implementation project. - **Real measurement.** Sincerely locks an experiment design at launch: primary outcome, window, holdout percentage. Readouts report lift against account-level [holdouts](https://trysincerely.com/holdout-testing) with confidence intervals, and say plainly when a result is not statistically ready. Campaign ROI dashboards that count every touched account as influenced cannot tell you that. See [measurement](https://trysincerely.com/measurement) for how the readouts work. - **Team size fit.** PFL's model assumes an enterprise buyer with a program to run. Sincerely works for a founder or a three-person outbound team sending 100 pieces as easily as a marketing org sending 10,000. - **Agent access.** Sincerely is an MCP server, so agents like Claude Code can build audiences and draft campaigns. A human confirms anything that prints or spends money. ## Pricing reality PFL does not publish pricing. As of August 2026, [pfl.com](https://www.pfl.com) shows no rate card; quotes depend on volume, formats, and services, and you talk to sales. Budget for implementation time too. PFL does not publish a rollout timeline, but this is an enterprise onboarding, not a signup, and creative production for kits is its own ongoing cost. Sincerely publishes everything on [pricing](https://trysincerely.com/pricing). Pilot is $199 one-time for 100 pieces, all included. Monthly plans run from Core at $250/month (150 pieces included) to Scale at $3,500/month (3,700 included, up to 25,000). Past included volume, a 4x6 postcard costs $1.75 on Core down to $1.00 on Scale, print and postage included. Address verification is included on every plan, and there is no per-seat pricing. The practical difference: with PFL you know the price after a sales process. With Sincerely you know it before you sign up. ## The decision rule Ask one question: is the physical object the strategy, or is the message the strategy? If you need kits, merch, dimensional mail, and enterprise journey orchestration, and you have the budget and timeline, PFL is the right vendor. If the object matters less than what it says, and you want to start this week and prove lift with a holdout, Sincerely is the right tool. Teams comparing gifting-style programs more broadly should read [Sincerely vs gifting platforms](https://trysincerely.com/vs-gifting-platforms). PFL ships the box. Sincerely writes the message, and proves it worked. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.