--- title: "Sincerely vs Postal" description: "Postal is a gifting and swag marketplace with events and fulfillment. Sincerely runs the mail channel end to end and measures lift. Here is how to pick." canonical: https://trysincerely.com/vs/postal last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Postal > Postal is a gifting and swag marketplace with events and fulfillment. Sincerely runs the mail channel end to end and measures lift. Here is how to pick. Source: https://trysincerely.com/vs/postal Pick Postal if you want a gifting marketplace: branded swag stores, event kits, and thousands of physical items your reps can send. Pick Sincerely if you want standard postcards and letters written for each recipient, run end to end, and measured against a holdout. Handwritten 4x6 postcards and letters are genuinely written by hand. These are different products that happen to share a mailbox. Postal is offline marketing automation with a catalog behind it. Sincerely is a direct mail platform with an experiment design behind it. The rest of this page maps the line between them. ## Quick comparison | Dimension | Sincerely | Postal | | ------------ | ------------------------------------------------------ | --------------------------------------------- | | Core product | Direct mail campaigns, end to end | Gifting marketplace, swag, and events | | What ships | Standard 4x6 and 6x9 postcards and letters | Gifts, branded merchandise, kits, direct mail | | Copy | Written per recipient from CRM context, human approved | You choose items; messaging rides along | | Measurement | Holdout groups, lift with confidence intervals | Campaign reporting and ROI tracking | | Fulfillment | Managed print and postage, included per piece | Global warehousing, kitting, swag storefronts | | Pricing | Public on [pricing](https://trysincerely.com/pricing) | Not published; you talk to sales | | Integrations | Salesforce, HubSpot, CSV, MCP agents | Salesforce, HubSpot, Marketo, and more | ## Where Postal is the better choice Be honest with yourself about what you are buying. Postal wins when the physical item is the point. - **Branded swag stores.** Postal builds company storefronts, sources merchandise, and warehouses it. Sincerely does none of that. - **Event kits.** If you run field events and need boxes picked, packed, and shipped worldwide, Postal's kitting and fulfillment is the product you need. - **Gifting variety.** Postal's marketplace gives reps gift cards, experiences, and a much wider physical catalog. Sincerely offers 46 curated physical and branded gifts in the United States and Canada. Choose Postal for breadth and Sincerely for a narrow gift tied to the same approved-note, budget, and measurement workflow as mail. - **One platform for all offline touches.** If your team wants swag, gifts, events, and mail under one contract, Postal covers more of the work. If that list describes your program, Postal or a similar platform is the right call. Our [gifting platforms comparison](https://trysincerely.com/vs-gifting-platforms) covers that category in more depth. ## Where Sincerely wins Sincerely wins when mail is a channel you want to run like paid media: targeted, personal, and measured. - **The writing.** Every piece is written for one recipient from CRM context and researched account facts. A human approves before anything prints. Postal sends items; the message is secondary. - **Lift, not activity.** Eligible randomized campaigns lock an experiment design at launch: primary outcome, window, holdout percentage. Other campaign types use descriptive reporting. Readouts report lift against account-level holdouts with confidence intervals, and say plainly when a result is not statistically ready. Most gifting reports count sends and redemptions instead. See [how measurement works](https://trysincerely.com/measurement) and the [holdout testing guide](https://trysincerely.com/holdout-testing). - **Address quality.** Addresses are resolved and checked for mailability before anything prints. Suppression is immediate and global. B2B addresses go stale fast, and unverified sends waste money silently. - **The page behind the piece.** A gift arrives with a note and a claim step. Each printed postcard and letter can carry a QR code and short link that opens a page Sincerely hosts for the intended recipient, or redirects to your site once Sincerely records the visit. See [landing pages](https://trysincerely.com/landing-pages). - **Mail and gifts in one campaign.** Printed postcards and letters and the 46-gift catalog, 28 gifts of which ship to Canada, share one audience, one suppression list, one budget, and one holdout. Handwritten pieces are genuinely written by hand and photographed before they mail. - **No seat math.** Sincerely has no per-seat pricing; you pay for pieces, not licenses. Postal does not publish its pricing model, so ask whether its fee grows with your team or with your sending. - **Agent access.** Sincerely is an MCP server, so agents like Claude Code or Cursor can build audiences and prepare campaigns. Anything that spends money still shows a human a confirmation card first. One honest limit: Sincerely's catalog has 46 gifts in the United States and Canada. Postal is better for gift cards, experiences, stores, and marketplace breadth. ## Pricing reality Sincerely publishes the package and format terms active for the current deployment on the [pricing page](https://trysincerely.com/pricing). Postal's [pricing](https://www.postal.com/pricing) is not published; you talk to sales. As of August 2026 their public page names one plan, First Class, lists features, and shows no dollar amount anywhere. Expect a platform fee plus the cost of every item you send, and ask sales for both lines, because the subscription buys access, not sends. The practical difference: with Sincerely you can model total cost from the pricing page before a sales call. With Postal you cannot. ## How to decide Answer one question: is the physical object the message, or is the message the message? - Your program is swag stores, event boxes, and rep-triggered gifts. Buy Postal. - Your program is reaching target accounts by mail with words that land, and proving it moved pipeline. Buy Sincerely. - You need both. They coexist fine: Postal for gifting and events, Sincerely for the measured mail channel. Some teams also weigh Postal against its closest peers first; our [Sendoso vs Postal comparison](https://trysincerely.com/compare/sendoso-vs-postal) covers that. Postal fills the mailbox with things. Sincerely fills it with words that were written for one person, then proves they worked. ## Related questions - [Postal vs PFL for offline marketing programs](https://trysincerely.com/compare/postal-vs-pfl): Postal fits gifting marketplaces, swag stores, and events. PFL fits complex tactile mail, enterprise journeys, and large runs. - [Sincerely vs Sendoso](https://trysincerely.com/vs/sendoso): Sendoso is a corporate gifting platform. Sincerely is measured B2B direct mail. How to pick between influenced pipeline and account-level holdouts. - [Sincerely vs Reachdesk](https://trysincerely.com/vs/reachdesk): Reachdesk is a global gifting and swag platform on annual contracts. Sincerely is B2B mail and gifts with per-recipient writing and holdout measurement. - [Sincerely vs Alyce](https://trysincerely.com/vs/alyce): Sendoso acquired Alyce in February 2024. Check current Alyce packaging and renewal terms, then compare recipient-choice gifting with measured B2B mail. - [The best Postal alternatives](https://trysincerely.com/alternatives/postal): Four Postal alternatives organized by why you are switching, with honest caveats, public pricing where it exists, and the case for staying put. ## More on Postal - [Postal vs Reachdesk, an honest comparison](https://trysincerely.com/compare/postal-vs-reachdesk): Postal fits events and swag stores. Reachdesk fits global gifting across 180+ countries. The pricing reality for both, and how to choose. - [Sendoso vs Postal, which gifting platform fits your team](https://trysincerely.com/compare/sendoso-vs-postal): Sendoso and Postal differ on marketplace depth, international shipping, and pricing models. Compare them by use case to see which fits your team. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt