--- title: "Sincerely vs Postalytics" description: "Postalytics automates template-based mail at self-serve prices. Sincerely writes each piece for one recipient and measures the lift with holdouts." canonical: https://trysincerely.com/vs/postalytics last_updated: 2026-09-18 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Postalytics > Postalytics automates template-based mail at self-serve prices. Sincerely writes each piece for one recipient and measures the lift with holdouts. Source: https://trysincerely.com/vs/postalytics Postalytics is for marketers who want to automate template-based direct mail from HubSpot or Salesforce at self-serve prices. Sincerely is for B2B teams who want each piece written for one specific recipient, and who want proof of lift from holdout tests rather than delivery reports. These two tools are closer than most pairs on our [vs page](https://trysincerely.com/vs). Both are self-serve. Both sync from HubSpot and Salesforce. Both print postcards and letters with postage included. The split is what a "piece" is. In Postalytics, a piece is a template with merge fields. In Sincerely, a piece is written from scratch for one person, using CRM context and researched account facts, with your choice of human or automatic review. ## Quick comparison | Dimension | Postalytics | Sincerely | | --------------- | ---------------------------------------------- | ----------------------------------------------------------- | | Core model | Templates plus merge fields | Per-recipient written pieces | | Trigger style | Automated flows from CRM events | Campaigns with your choice of human or automatic review | | Integrations | HubSpot, Salesforce, Zapier, Marketo, and more | Salesforce, HubSpot, CSV, MCP agents | | Formats | Postcards, letters, flyers | Postcards, letters, handwritten mail, and gifts with a note | | Measurement | Delivery tracking, QR codes, pURLs | Holdout-measured lift with confidence intervals | | Response page | pURLs you design and host | Hosted page per recipient, or your own site | | Entry price | Free plan, pay per piece | Published on [pricing](https://trysincerely.com/pricing) | | Best volume fit | Hundreds to tens of thousands, templated | Tens to thousands, targeted accounts | ## Where Postalytics is the better choice Postalytics has real strengths, and for some jobs it is simply the right tool. - **Automated triggered mail at volume.** Postalytics Flows can fire a postcard from a CRM event with no human in the loop. If you want a mailer to go out automatically when a deal stage changes, that is their core product. Note the tier: as of August 2026, their [pricing page](https://www.postalytics.com/pricing/) lists Flows multi-touch campaign automation only on the $399/month Pro and Agency plans, not on Free or Marketer. Sincerely can review every draft or auto-approve clean copy after the first ten researched pieces pass review. - **Lower per-piece cost for templated mail.** As of August 2026, their [pricing page](https://www.postalytics.com/pricing/) lists a 6x9 postcard on Marketing Mail postage at $1.048 on the free plan, $0.928 on Marketer, and $0.838 on Pro and Agency, at volumes under 2,500. First-Class costs more. A template with merge fields costs less to produce than a researched, written piece. If the message is the same for everyone, pay template prices. - **A true free tier.** Postalytics has a $0/month plan where you only pay per piece. You can test a campaign for the cost of the mail itself. - **More integrations.** Zapier, Marketo, ActiveCampaign, Klaviyo, Zoho, and more. Sincerely's native integrations are Salesforce, HubSpot, CSV, and an MCP server, nothing else today. - **Consumer and local-business mail.** Real estate farming, home services, retail promos. High volume, one message, one geography. That is templated mail, and Postalytics is built for it. ## Where Sincerely wins - **The piece itself.** Sincerely writes each piece for one recipient from CRM context and researched account facts. A VP who just raised a Series B gets a letter about that raise, not a template with her first name merged in. For B2B outbound to named accounts, [what the piece says](https://trysincerely.com/personalization) is most of the result. - **Proof, not delivery reports.** Postalytics tells you a piece was delivered and whether a QR code was scanned. Sincerely locks an experiment design at launch: primary outcome, window, holdout percentage. Readouts show [lift against account-level holdouts](https://trysincerely.com/holdout-testing) with confidence intervals, and say plainly when a result is not statistically ready. QR scans and CRM matchback are labeled as evidence or inference, honestly. If your CFO asks "did the mail work," a delivery report is not an answer. A holdout readout is. - **The pURL is not a side project.** Postalytics prints QR codes and personal URLs. As of September 2026 its [landing page personalization docs](https://support.postalytics.com/support/solutions/articles/70000600604-landing-page-personalization-options) describe a pURL as a tracked hop through their server into a page you build and host yourself. In Sincerely the page ships with the piece: publish one page, mark the parts you want written per recipient, and every scan renders it for the intended recipient. The same link can redirect to your own site instead, once Sincerely records the visit. See [landing pages](https://trysincerely.com/landing-pages). - **Audience building aimed at accounts.** Postalytics is not list-less: as of August 2026 its plans include a mailing list audience builder and the option to buy targeted consumer, B2B, and new-mover lists. The difference is the target. Sincerely finds specific businesses and verified work addresses from a description of your ideal customer, and keeps them in step with your CRM, rather than selling you a list to load. - **Agent access.** Sincerely runs as an [MCP server](https://trysincerely.com/integrations/mcp-agents), so Claude Code, Cursor, or any MCP agent can build audiences and draft campaigns. Anything that spends money still shows a human a confirmation card first. - **Address quality by default.** Every address is resolved and checked for mailability before print, on every plan, and suppression is immediate and global. - **Gifts in the same Send ledger.** Sincerely also sends gifts: 46 physical gifts with a personalized note, prices starting at $49, and the exact price shown before confirmation, in the United States and Canada. See [gifts](https://trysincerely.com/gifts). ## Pricing reality Postalytics, as of August 2026: Free at $0/month with per-piece billing, Marketer at $199/month, Pro and Agency at $399/month. On the Marketer plan under 2,500 pieces, a 6x9 postcard runs $0.928 and a duplex letter $1.004 on Marketing Mail postage, or $0.981 and $1.251 on First-Class. Volume discounts start above 2,500 pieces. Details are on their [pricing page](https://www.postalytics.com/pricing/). Sincerely publishes the package and format terms active for the current deployment on [pricing](https://trysincerely.com/pricing). New workspaces start on a free audit plan: connect a CRM, check mailability, and draft pieces before paying anything. The honest read: per piece, Postalytics is cheaper, often by half. You are paying Sincerely for the writing and the measurement, not the postage. A template is the cheap part of a campaign. The research behind each piece, the page behind each code, and the address check in front of both stay with whoever runs the send. ## The decision rule Send the same message to many people on a trigger, and want the lowest cost per piece: use Postalytics. Send a researched, individually written piece to accounts that matter, and want to estimate incremental lift with a holdout and uncertainty intervals: use Sincerely. If you are unsure, run the numbers in the [break-even calculator](https://trysincerely.com/tools) with your deal size. Buy Postalytics to automate mail. Buy Sincerely to prove mail works. ## Related questions - [The best Postalytics alternatives](https://trysincerely.com/alternatives/postalytics): Postalytics alternatives for CRM mail, developer APIs, transactional print, and enterprise fulfillment workflows. - [Postalytics vs Lob for direct mail automation](https://trysincerely.com/compare/postalytics-vs-lob): Postalytics is better for marketers running triggered, template-based campaigns. Lob is the stronger print API for developers building mail into a product. - [Sincerely vs Poplar](https://trysincerely.com/vs/poplar): Poplar is programmatic direct mail for consumer brands. Sincerely is direct mail for B2B outbound. Which one fits depends on who you mail. - [Sincerely vs Postie](https://trysincerely.com/vs/postie): Postie is built for consumer acquisition at scale. Sincerely is built for B2B revenue teams. Here is how to pick between them, with honest pricing for both. - [Sincerely vs PostGrid](https://trysincerely.com/vs/postgrid): PostGrid is a print-and-mail API for developers. Sincerely runs the whole direct mail channel for revenue teams. Here is how to pick. ## More on Postalytics - [Postalytics vs Click2Mail for CRM and document mail](https://trysincerely.com/compare/postalytics-vs-click2mail): Postalytics runs marketing sequences in Salesforce. Click2Mail handles flexible document jobs with fee-free CRM connections. - [Postalytics vs PostGrid: campaigns or operational mail](https://trysincerely.com/compare/postalytics-vs-postgrid): Postalytics automates campaigns for marketers. PostGrid combines print, mail, and address tools for operations teams. - [Postalytics vs PostPilot for CRM or ecommerce direct mail](https://trysincerely.com/compare/postalytics-vs-postpilot): Postalytics connects to your CRM. PostPilot runs managed ecommerce retention. Choose by where your customer data sits. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt