--- title: "Sincerely vs Simply Noted" description: "Simply Noted sends machine-handwritten cards at scale. Sincerely runs measured B2B direct mail campaigns. Here is how to pick between them." canonical: https://trysincerely.com/vs/simply-noted last_updated: 2026-08-18 --- # Sincerely vs Simply Noted > Simply Noted sends machine-handwritten cards at scale. Sincerely runs measured B2B direct mail campaigns. Here is how to pick between them. Source: https://trysincerely.com/vs/simply-noted Simply Noted is for teams that want handwritten cards mailed automatically: real estate agents, e-commerce brands, insurance offices, anyone who needs a warm thank-you at volume. Sincerely is for B2B outbound teams that want handwritten notes, postcards, and letters written per recipient from CRM data, with holdout measurement to prove the mail moved pipeline. One honest fact up front: Sincerely mails handwritten notes to US addresses, but it does not run the pens. Handwrytten, one of Simply Noted's competitors, fulfills them under Sincerely's plan pricing. So if the card is the only thing you want, buying a handwriting vendor direct is cheaper than buying it through a platform. This page is about what the platform adds. ## Quick comparison | Dimension | Sincerely | Simply Noted | | ------------------ | ------------------------------------------------------------------- | ---------------------------------------------------- | | Core product | Personalized B2B campaigns in notes, postcards, and letters | Machine-handwritten cards and postcards, pen and ink | | Writing | Drafted per recipient from CRM context, human approves before print | You supply the message, robots write it | | Formats live today | Handwritten notes (US), 4x6 and 6x9 postcards, letters | Folded note cards, handwritten postcards | | Handwriting | Yes, US addresses, fulfilled by Handwrytten | Yes, 220+ handwriting robots, real pens and stamps | | Audience | Salesforce, HubSpot, CSV, or Sincerely finds businesses for you | CRM, REST API, Zapier, Shopify, webhooks, CSV | | Measurement | Locked experiment design, holdouts, confidence intervals | QR codes and USPS Intelligent Mail Barcode tracking | | Pricing model | $199 pilot, then monthly plans with included pieces | Prepaid credits or a $497/month unlimited plan | ## Where Simply Noted is the better choice Recommending them here is easy in three cases. - **You want handwriting and nothing else.** Ballpoint pen, hand-addressed envelope, real stamp, bought at the source. Sincerely mails the same kind of card through Handwrytten, but you pay for the campaign platform around it. If cards are the whole job, a handwriting vendor direct is cheaper and the account is yours. More on when the format earns its cost: [handwritten mail for B2B](https://trysincerely.com/guides/handwritten-mail-b2b). - **You send the same message at high volume.** Birthday cards, anniversary notes, post-purchase thank-yous. Simply Noted's recurring automations and per-card prices, down to $0.84 plus postage at 50,000 cards as of August 2026, are built for exactly this. - **You trigger mail from e-commerce or Zapier.** Simply Noted has Zapier, Shopify, and webhook integrations. Sincerely does not: its only native integrations are Salesforce, HubSpot, CSV, and an MCP server for agents. If your stack lives in Zapier, their plumbing fits and ours does not. If you are weighing handwriting vendors against each other, read [Handwrytten vs Simply Noted](https://trysincerely.com/compare/handwrytten-vs-simply-noted). ## Where Sincerely wins The gap shows up when the mail is a sales motion, not a courtesy. - **Every piece is written for one person.** Sincerely drafts each note, postcard, or letter from CRM context and researched account facts, then a human approves it before anything prints. Simply Noted writes your template beautifully, but it is still a template. - **One list, three formats, one invoice.** A handwritten note to the accounts that deserve one, letters to the next tier, postcards to the rest, all on the same audience with the same suppression rules. Buying a card vendor direct means running that program beside your print program instead of inside it. - **You can prove it worked.** Campaigns lock an experiment design at launch: primary outcome, window, holdout percentage. Readouts report lift against account-level holdouts with confidence intervals, and say plainly when a result is not statistically ready. QR scans and CRM matchback get labeled as evidence or inference, honestly. See [measurement](https://trysincerely.com/measurement) and [holdout testing](https://trysincerely.com/holdout-testing). - **Audience building is part of the product.** Describe your ideal customer and Sincerely finds businesses and verified addresses. Every address is resolved, scored, and USPS-verified before print. Simply Noted offers list building too, but it is demographic and location targeting, not account research. - **Agents can run it.** Any MCP agent, Claude Code or Cursor included, can build audiences and prepare campaigns through Sincerely's MCP server. A human confirms anything that prints or spends money. No handwriting service offers that. ## Pricing reality Simply Noted, as of August 2026, sells prepaid credits: $2.76 per folded card at 100 cards, $1.79 at 1,000, down to $0.84 at 50,000. Postage is $0.82 a card on top of that, so 100 folded cards total $358, about $3.58 each. Jumbo 6x11 postcards run $0.20 less per card at every tier. An unlimited plan is $497/month, which they describe as about $0.89 per note. Credits expire after 12 months. Their [plans page](https://simplynoted.com/pages/simply-noted-plans) shows current numbers. Cheap per piece, but writing, targeting, and measurement are your job. Sincerely charges for the campaign system, not just the print. A Pilot is $199 one-time for 100 pieces, all included. Core is $250/month with 150 pieces included, Starter $500/month with 350, Growth $1,500/month with 1,300. Past the included pieces, 4x6 postcards run $1.75 down to $1.00 by tier, letters $2.00 down to $1.25, print and postage included. Handwritten notes are priced per card on your plan, and that rate falls at every plan step; the app shows the exact number. No per-seat fees, and unused pieces roll over one month. Full detail on [pricing](https://trysincerely.com/pricing). You can also start free: connect a CRM, audit mailability, and draft pieces on the free audit plan before paying anything. Per piece, Simply Noted is cheaper. Per booked meeting, the comparison depends on whether templated warmth or researched relevance converts your accounts, and only a holdout tells you that. ## The decision rule Choose Simply Noted when the deliverable is a handwritten card and the message is the same for everyone: thank-yous, birthdays, renewals at volume. Choose Sincerely when the deliverable is pipeline: one-to-one mail into named B2B accounts, in whichever format fits each one, approved by a human and measured against a holdout. Buy Simply Noted for the pen. Buy Sincerely for the campaign that decides where the pen goes, and the proof it worked. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.