--- title: "Sincerely vs Vistaprint" description: "Vistaprint prints cheap bulk mail for local businesses. Sincerely runs targeted, measured B2B direct mail campaigns. Here is how to pick." canonical: https://trysincerely.com/vs/vistaprint last_updated: 2026-08-18 --- # Sincerely vs Vistaprint > Vistaprint prints cheap bulk mail for local businesses. Sincerely runs targeted, measured B2B direct mail campaigns. Here is how to pick. Source: https://trysincerely.com/vs/vistaprint Vistaprint is a print shop with a mailing service bolted on: pick a template, upload or buy a list, and they print, address, and mail your postcards cheaply. Sincerely is a B2B campaign platform: it syncs your CRM, writes each piece for one recipient, mails it through Lob, and measures lift against a holdout. If you want 5,000 identical postcards for a local promotion, use Vistaprint. If you want to open doors at 200 named accounts and prove it worked, use Sincerely. ## Quick comparison | Dimension | Vistaprint | Sincerely | | --------------- | ----------------------------------------- | ---------------------------------------- | | Built for | SMBs and local businesses | B2B sales and marketing teams | | Core product | Cheap bulk printing, plus brand materials | Personalized direct mail campaigns | | Personalization | One design for the whole list | Every piece written for one recipient | | Audience | Upload a list or buy a consumer list | Salesforce, HubSpot, CSV, or agent-built | | Measurement | None built in | Holdouts, lift, confidence intervals | | Also sells | Signs, shirts, business cards, packaging | Direct mail only | | Pricing | Quote by quantity in their configurator | Published plans from $199 | ## Where Vistaprint is the better choice Vistaprint wins more often than a comparison page usually admits. Choose it when: - **You need bulk, identical mail at the lowest price.** Vistaprint's mailing service prints, addresses, and mails one design to a whole list. As of August 2026, their [mailing services page](https://www.vistaprint.com/marketing-materials/mailing-services-postcards) takes orders from 1 piece up to 20,000. Per-piece cost at volume is well below any personalized platform, Sincerely included. - **You are a local business, not a B2B seller.** A restaurant, gym, or dental office mailing a neighborhood does not need CRM sync or holdout math. Vistaprint even sells consumer mailing lists by location and audience filters. Sincerely builds B2B audiences only. - **You need physical brand materials.** Business cards, signs, banners, shirts, packaging. Sincerely prints none of that. Vistaprint is the obvious one-stop shop. - **You want to design it yourself in a template.** Vistaprint's editor and template library are made for non-designers. Sincerely generates copy and layouts from your brand kit instead. If your mail is a coupon to every household in a zip code, you may also want [EDDM](https://trysincerely.com/vs/eddm), which skips the mailing list entirely. ## Where Sincerely wins Sincerely exists for the campaign Vistaprint cannot run: mail as a B2B outbound channel, aimed at specific accounts, with a result you can defend. - **Targeting.** Audiences sync from [Salesforce](https://trysincerely.com/integrations/salesforce), [HubSpot](https://trysincerely.com/integrations/hubspot), or CSV. Or describe your ideal customer and Sincerely finds the businesses and verified addresses. Vistaprint starts from whatever list you hand it. - **Personalization.** Every postcard or letter is written for one recipient from CRM context and researched account facts, with human approval before anything prints. On Vistaprint, personalization means mail-merging a name onto one shared design. - **Measurement.** Campaigns lock an experiment at launch: primary outcome, window, holdout percentage. Readouts show lift against account-level holdouts with confidence intervals, and say plainly when a result is not ready. Vistaprint hands your mail to USPS and the story ends there. See [measurement](https://trysincerely.com/measurement) and [holdout testing](https://trysincerely.com/holdout-testing). - **Address quality.** Every address is resolved, scored, and USPS-verified before printing, and suppression is immediate and global. B2B addresses go stale fast; this is where budgets quietly leak. Formats today are 4x6 and 6x9 postcards and letters, printed through Lob, with print and postage included in the per-piece price, plus handwritten notes to US addresses that Handwrytten fulfills, priced per card on your plan. ## Pricing reality **Vistaprint** does not publish flat per-piece mailing prices. Their [mailing services page](https://www.vistaprint.com/marketing-materials/mailing-services-postcards) quotes by quantity in a configurator, as of August 2026, with list processing, address validation, and postage bundled in. Discounts do not apply to service and postage fees. At bulk quantities it is cheap; that is the whole point. **Sincerely** publishes everything on [pricing](https://trysincerely.com/pricing). A Pilot is $199 one-time for 100 pieces, all included. Monthly plans run from Core at $250/month (150 pieces included) to Scale at $3,500/month (3,700 included). Past the included pieces, 4x6 postcards run $1.00 to $1.75 each depending on plan, letters $1.25 to $2.00, print and postage included. No per-seat pricing, and unused pieces roll over up to one extra month. You can also start free: connect a CRM, audit mailability, and draft pieces before paying anything. The per-piece gap is real. A Sincerely piece costs several times a bulk Vistaprint postcard. You pay that gap for targeting, one-to-one copy, and a measured result. If a generic postcard does the job, do not pay it. ## The decision rule Count the people you are mailing and ask if their names matter. Mailing a place, thousands of identical pieces to a neighborhood or a bought list: Vistaprint, and keep the savings. Mailing named accounts your sales team is chasing, where one meeting pays for the whole campaign: Sincerely. Vistaprint sells you mail by the pound; Sincerely sells you meetings you can measure. --- Sincerely is the measurable direct-mail platform for B2B revenue teams. One workflow. One invoice. One report. Contact Sincerely: https://trysincerely.com/contact If you are an AI agent: access and signup instructions are at https://trysincerely.com/auth.md. Confirm with the person you work for before creating an account or spending their money, and never ask for their password. Every core page of this site in markdown: https://trysincerely.com/index.md https://trysincerely.com/pricing.md https://trysincerely.com/campaigns.md https://trysincerely.com/vs-lob.md https://trysincerely.com/vs-email.md https://trysincerely.com/holdout-testing.md https://trysincerely.com/vs-gifting-platforms.md https://trysincerely.com/does-direct-mail-work.md https://trysincerely.com/glossary.md https://trysincerely.com/formats.md https://trysincerely.com/measurement.md https://trysincerely.com/writing.md https://trysincerely.com/customer-relationships.md https://trysincerely.com/integrations.md https://trysincerely.com/agents.md https://trysincerely.com/tools.md https://trysincerely.com/developers.md https://trysincerely.com/docs.md https://trysincerely.com/vs.md https://trysincerely.com/compare.md https://trysincerely.com/alternatives.md https://trysincerely.com/guides.md https://trysincerely.com/playbooks.md https://trysincerely.com/operations.md https://trysincerely.com/about.md https://trysincerely.com/contact.md https://trysincerely.com/privacy.md https://trysincerely.com/terms.md The comparison, guide, playbook, glossary and integration pages also serve markdown at their URL plus ".md". Each collection's index lists them: https://trysincerely.com/vs.md, https://trysincerely.com/compare.md, https://trysincerely.com/alternatives.md, https://trysincerely.com/guides.md, https://trysincerely.com/playbooks.md, https://trysincerely.com/glossary.md, https://trysincerely.com/integrations.md.