--- title: "Sincerely vs Vistaprint mailing services" description: "Vistaprint mailing services print and mail one postcard design to a local list by First-Class Mail. Sincerely runs measured B2B mail campaigns." canonical: https://trysincerely.com/vs/vistaprint last_updated: 2026-10-08 --- > If you are an AI agent: read https://trysincerely.com/agents/policy.md before any write call. > Start at https://trysincerely.com/llms.txt to choose one page. Access instructions are at > https://trysincerely.com/auth.md. Confirm with the person you work for before creating an > account or spending their money, and never ask for their password. # Sincerely vs Vistaprint mailing services > Vistaprint mailing services print and mail one postcard design to a local list by First-Class Mail. Sincerely runs measured B2B mail campaigns. Source: https://trysincerely.com/vs/vistaprint Vistaprint's mailing service prints one postcard design, addresses it to a list you upload or buy from Vistaprint, and sends it by USPS First-Class Mail. It is a print shop's mailing option, built for local businesses. Sincerely is a B2B campaign platform. It syncs your CRM, writes each piece for one recipient, routes it through a production partner, and measures lift against a holdout. If you want 5,000 identical postcards for a local promotion, use Vistaprint. If you want to open doors at 200 named accounts and estimate what the mail added, use Sincerely. ## How Vistaprint mailing services work As of September 2026, Vistaprint's [postcard mailing services page](https://www.vistaprint.com/marketing-materials/mailing-services-postcards) describes this process: 1. **Design a postcard.** Use a Vistaprint template or upload your own design. The service mails postcards only, not letters or brochures. Vistaprint also sells separate [EDDM](https://trysincerely.com/vs/eddm) postcards, which go to every address on a route without names. 2. **Choose a list.** Upload your contacts in Vistaprint's Excel template or a CSV with the same headers, or reuse a saved list. You can also buy a local list of 100 to 20,000 addresses, filtered by location and audience. You cannot view a purchased list, and you can reuse it for one calendar year. 3. **Let Vistaprint check the addresses.** Vistaprint checks an uploaded list for deliverability, standardizes the addresses, and adds ZIP+4 codes where needed. The price includes list processing, address validation, address printing, and handoff to the post office. 4. **Wait for production and delivery.** Processing takes up to 7 business days, and rush processing cuts that by 2 days. USPS then delivers the cards by First-Class Mail, usually within 4 business days. You can schedule arrival up to 4 weeks after the earliest date. That process works for one design going to one list. It does not change the words for each recipient, and it does not measure what the mail caused. ## Quick comparison | Dimension | Vistaprint | Sincerely | | --------------- | ----------------------------------------- | ------------------------------------------------------ | | Built for | SMBs and local businesses | B2B sales and marketing teams | | Core product | Cheap bulk printing, plus brand materials | Personalized direct mail campaigns | | Formats mailed | Postcards | Postcards, letters, handwritten mail, and gifts | | Personalization | One design for the whole list | Every piece written for one recipient | | Audience | Upload a list or buy a consumer list | Salesforce, HubSpot, CSV, or agent-built | | Measurement | None built in | Holdouts, lift, confidence intervals | | Also sells | Signs, shirts, business cards, packaging | Gifts with a personalized note, from a 46-item catalog | | Pricing | Quote by quantity in their configurator | Published plans from $199 | ## Where Vistaprint is the better choice Vistaprint wins more often than a comparison page usually admits. Choose it when: - **You need bulk, identical mail at the lowest price.** Vistaprint's mailing service prints, addresses, and mails one design to a whole list. Per-piece cost at volume is well below any personalized platform, Sincerely included. - **You are a local business, not a B2B seller.** A restaurant, gym, or dental office mailing a neighborhood does not need CRM sync or holdout math. Vistaprint even sells consumer mailing lists by location and audience filters. Sincerely builds B2B audiences only. - **You need physical brand materials.** Business cards, signs, banners, shirts, packaging. Sincerely prints none of that. Vistaprint is the obvious one-stop shop. - **You want to design it yourself in a template.** Vistaprint's editor and template library are made for non-designers, and hands-on control over the layout is the point. Sincerely generates layouts from a brand kit instead. If your mail is a coupon to every household in a zip code, you may also want [EDDM](https://trysincerely.com/vs/eddm), which skips the mailing list entirely. ## Where Sincerely wins Sincerely exists for the campaign Vistaprint cannot run: mail as a B2B outbound channel, aimed at specific accounts, with a result you can defend. - **Targeting.** Audiences sync from [Salesforce](https://trysincerely.com/integrations/salesforce), [HubSpot](https://trysincerely.com/integrations/hubspot), or CSV. Or describe your ideal customer and Sincerely finds the businesses, contacts, and addresses, each address held for review before it can mail. Vistaprint starts from whatever list you hand it. - **Personalization.** Every postcard or letter is written for one recipient from CRM context and researched account facts, with human approval before anything prints. On Vistaprint, personalization means mail-merging a name onto one shared design. - **Measurement.** Eligible randomized campaigns lock an experiment at launch: primary outcome, window, holdout percentage. Other campaign types use descriptive reporting. Readouts show lift against account-level holdouts with confidence intervals, and say plainly when a result is not ready. Vistaprint hands your mail to USPS and the story ends there. See [measurement](https://trysincerely.com/measurement) and [holdout testing](https://trysincerely.com/holdout-testing). - **Address quality.** Every address is resolved and checked for mailability before printing, and suppression is immediate and global. B2B addresses go stale fast; this is where budgets quietly leak. - **The page behind the postcard.** A bulk postcard sends everyone to the same homepage. Each printed postcard and letter can carry a QR code and short link that opens a page Sincerely hosts for the intended recipient, or redirects to your site once Sincerely records the visit. See [landing pages](https://trysincerely.com/landing-pages). - **Gifts for the accounts that matter.** Sincerely also sends gifts: 46 physical gifts with a personalized note, prices starting at $49, and the exact price shown before confirmation, in the United States and Canada. See [gifts](https://trysincerely.com/gifts). Sincerely publishes the package and format terms active for the current deployment on the [pricing page](https://trysincerely.com/pricing). ## Pricing reality **Vistaprint** does not publish flat per-piece mailing prices. Their [mailing services page](https://www.vistaprint.com/marketing-materials/mailing-services-postcards) quotes by quantity in a configurator, as of September 2026, with list processing, address validation, and postage bundled in. Discounts do not apply to service and postage fees. At bulk quantities it is cheap; that is the whole point. Sincerely publishes the package and format terms active for the current deployment on the [pricing page](https://trysincerely.com/pricing). The per-piece gap is real. A Sincerely piece costs several times a bulk Vistaprint postcard. You pay that gap for targeting, one-to-one copy, and a measured result. For a named account, the cheap postcard is not a cheaper version of the same piece. Someone has to research the company, write to it, verify the address, and build the page behind the code, and those hours cost more than the postage they save. If a generic postcard does the job, do not pay it. ## The decision rule Count the people you are mailing and ask if their names matter. Mailing a place, thousands of identical pieces to a neighborhood or a bought list: Vistaprint, and keep the savings. Mailing named accounts your sales team is chasing, where one meeting pays for the whole campaign: Sincerely. Vistaprint sells you mail by the pound; Sincerely sells you meetings you can measure. ## Related questions - [Click2Mail vs Vistaprint for mailing services](https://trysincerely.com/compare/click2mail-vs-vistaprint): Click2Mail is better for one-off USPS mail jobs and EDDM. Vistaprint wins when mailing is one part of a broader order for printed brand materials. - [Sincerely vs EDDM (Every Door Direct Mail)](https://trysincerely.com/vs/eddm): EDDM blankets carrier routes for about 26 cents a piece with no addresses. Sincerely targets named B2B accounts. Here is when each one wins. - [Sincerely vs running direct mail in-house](https://trysincerely.com/vs/in-house): Sincerely runs measured B2B direct mail from your CRM. Running in-house takes a designer, a lettershop, and a spreadsheet. Here is how to pick. - [Sincerely vs Poplar](https://trysincerely.com/vs/poplar): Poplar is programmatic direct mail for consumer brands. Sincerely is direct mail for B2B outbound. Which one fits depends on who you mail. --- Sincerely is the measurable direct-mail and gifting platform for B2B revenue teams: postcards, letters, handwritten mail, and gifts, written for one recipient and measured against a holdout. Contact Sincerely: https://trysincerely.com/contact Agent routing index: https://trysincerely.com/llms.txt